Friday, May 30, 2008

Affiliate Marketing- Dont Gor For Non Converting Websites

Here are some tips which will tell affiliates what they should expect and not expect from their marketers.

I consider that you are new to affiliate marketing and are willing to find out some interesting tips which will tell you what is good and what is not good for your affiliate program. Affiliate marketing programs are undoubtedly a good way of earning money online, provided it is done in the right manner.

One most important thing about affiliate marketing is that, the success of your affiliate website will entirely depend on the marketing and potential of the site, for which you are marketing. Websites that are not built properly, do not contain good products, is not rich in quality, will never be able to convert its visitors. Hence it is pointless, to have an affiliate network built for such websites. You will not only be wasting your money and time but will also spoil your name as an affiliate.

The job of an affiliate website is to promote the products of another website, so that they are able to generate leads. In this regard we can say that the affiliates too are a part of the main website and should be protected and saved by the marketed website. The marketer should provide promotional aids like banners, emails, ads to the affiliate websites. Also make sure that they follow a single payment method, to avoid confusions.

Affiliate marketing is a broad feature and requires a lot of patience, endurance and precision. Thats my perception of the whole thing.


Wednesday, May 28, 2008

Online Advertising- Making the Best of it

Online advertising is a huge market, the kind of potential it gathers is tremendous and amazingly broad. Lets have a look at how, marketers can make the best of online advertising.

Online advertising is primarily done to to promote websites online. Internet has now become a mainstream advertising medium, where a number of website owners are eagerly advertising in order to acquire good advertising returns from it. Discussed below in the blog are few facts on why online advertising is an essential aspect of onlibe business and what are the best ways of advertising online.

Online advertising has a lot of advantage to website owners. The first thing that it focuses on is traffic generation. Effective advertising ensures better traffic flow into the website, which thereby increases its sales scope. On the other hand, websites that utilize online advertising medium are able to target their ads to their specific users with the help of specific keywords.

The most popular technique of advertising online is through pay per click, which again has its own advantage. They are no doubt paide services, but the better part fo this deal is that payments are ncessarily made only after a click is generated and in many cases when a lead is obtained (also called the pay per action camapign.)

Considering the tremendous competition that these online marketers have to face, they are provided with a greater number of advertising facilities. Affiliate marketing is one such form of online advertising that extedns the scope on advertising on the internet to a great extent.

The scope of online advertising is tremendous, the competition too is high, but I believe that it is all part of the game, in fact it would be boring to attain success without competition. It is the competition that has added to the extra zing in the game.

Sunday, May 25, 2008

Creative Content Writing Vs. Search Engine Marketing Content

Only a few will agree that there is great difference between writing for magazines, books and novels and writing for the search engines and website pages.

If you are a search engine marketing copy writer and have already served the creative writing media too, you will know what I am talking about. Once you are writing for the web it will not be easy for you to publish a book in three months. There is a lot of difference between the two kinds of writing.

Ever since, I began writing for search engine marketing, I have been strongly feeling that it would now be a tough task for me to write a poem or a story. The reason being that I have started thinking more technically now that how I use to think in my previous job as a creative writer.

Some of the more generic changes that I have come across as a search engine marketing writer include, being more concerned about keywords. I had never though of keywords before. My articles that were published in the magazines did not really require a keyword to be searched.

I had never thought of my titles to be click-able before. I always new that the headlines of the titles are the most attractive feature of an article, but my magazine headlines never though of being clicked. Here in search engine marketing content, which is submitted to various article directories. The worth of my article is evaluated on the number of clicks that it generates.

The search engine marketing articles have a specific word limit, and a set pattern in which it needs to be written. The 'inverted pyramid style.' to tell you the fact I never followed any such style of writing when I write for print, I followed my heart, wrote what I felt was to be written.

The best part about writing for search engines is that I am free to see the response that it is receiving. The number of people who are viewing it, reading it, sharing it or commenting on it. Man! It is such a great satisfaction. This is something which lacks in creative writing. Firstly I had to wait for weeks until my magazine was complete and was published, and then again wait for endless weeks hoping that someone is some part of the world is reading my piece and will comment by writing to us. But that happened very less, and when it did, it was a call for party day!

Come on, I dont mean to say creative writing is worthless, it has its own passion and creative instinct which is absent in search engine marketing. But I definitely say that the two are absolutely different from one another.

Wednesday, May 21, 2008

A New Tool Bar for Online marketing updates

Check this out guys, there is a really cool and happening new tool bar, An amazing mix of professional and personal requirement.

Reading latest Press Releases and articles on the current trend and news in the Search Engine marketing world is now always available to you in this customized tool bar. There is a convenient marquee link that runs across a part of this toolbar which contains direct links to these articles. And the best part is these articles are updated regularly, so you will never come across the same stuff every time.

There are a host of gadgets including games, music, tool bar messaging, email notifier, quick notes and also RSS Feed buttons that are available on your computer always. This customized toolbar has this unique feature where you can easily locate your IP address by just clicking on the button which is always available on the tool bar.

Unlike other tool bars, this customized toolbar is more friendly and has a personal touch to it. Cool features like Tool bar chat, radio player, Moderator message system and options to personalize their tool bar and desk top will make it quite a hit with users.

Installing this tool bar is extremely easy. All you need to do is click on the link and then install. It is free to install and takes just a few minutes.

Have a look at its features and get a link to install it to your desktop here http://rupizmedia.ourtoolbar.com/


Tuesday, May 20, 2008

Go Internet- Go India Go

India has over 49 millions of users, out of which nine millions reside in the rural area! check out how this contributes towards the global online advertising ratio.

Recently when I was browsing through the net, I came across this amazing stats. India has as many as 49 million internet users. These statistics were launched by JuxtConsult an online research and advisory firm. The report really astonished me, and I was left wondering that out of these odd 49 million, the 40 million people who are from the urban states of the country, even if 20 million people would be indulging in online advertising, imagine the amount of ad spent that the country collectively contributes.

Phew! I am not too good at numbers but am definitely blessed with analytical skills, and can analyze that such great numbers are definitely unusual, and shall increase in ratio in the coming years too. Curious to know if this growth is really some matter of rejoice or was an expected growth, I did a little bit of more research and came across a yet another review which stated

“In 2009, advertising spending is predicted to grow of 4.9% worldwide, with the fastest-growing regions expected to be Asia Pacific and Latin America, with strong increases predicted for India, Indonesia and Argentina - at 21.2%, 22.3% and 15.0%, respectively.”
Source: http://www.marketingcharts.com/television/carat-60-global-advertising-spend-growth-in-2008-49-in-2009-3854/

So here it is...India expanding in interent usage which will directly reflect on the online advertising spends of the world. Go India Go!


Sunday, May 18, 2008

Write Articles For Easy Search Engine Marketing Success

Article writing is an easy and affordable technique for gaining success in search engine marketing.

If you are a keen search engine marketer, you must be knowing this already. Content is the kind of search engines. The better the content in your website the better is it for your success. These days most websites are resorting to content submission in order to win traffic to their site.

Amongst the various content submission techniques that websites follow in order to win traffic to their site, the most popular and effective technique is article submission. It is easy, cheap and simple. No monetary involvement, no competitive marketing simple writing. All you need to do is write about your subject, product or service and post it in different article directories.

Article writing is a tested technique which has produced great response. People write quality content about different things that could be associated with their website's main concern and use it to market their site by posting links of their site in the article footers. People who find their articles interesting click on these links to learn more about it. It is also beneficial to add a few quality write ups in the website too, this is also beneficial in search engine marketing.

The only requirement of these articles written for search engine marketing is that they should be original in concept and content and not copied. If you are not too good with words and dont have it in you to write articles, you can hire people who will write for you. The cost that you will have to pay these writers is still less than the massive return which you shall get in the form of millions of traffic.


Thursday, May 15, 2008

How Professional Are Your Web Application Development Company

Most web owners look for web application development providers who are professional and trained. But how professional are they? Lets find out.

Faking is increasingly infecting the internet. Companies are making fake promises Online in order to catch customers. And then extract money from them for porr services and at times no services. How many times have you heard of such cases and incidents. I have heard hundreds of them.

While most websites are looking for good web application development for their websites, there are several web service providers on the web who are faking their credibility Online to attract customers. In such a situation what exactly is the best way in which you can access the credibility of the service provider and ensure that your web application development is under safe hands.

Since ther is no other way in which you can judge the performance of a company, I believe the websites themselves are the best way in which you can access the credibility of the sites. Those websites who do not identify themselves openly are doubtful cases. The first thing that you need to check for any web application development provider is its 'about us' section. If they have clearly stated their company existence with an ready proof of address in their contact us section, you can suppose they are genuine.

The best way infact of judging the credibility of an application provider is to view their existing projects. Web application development providers who do not disclose their case studies can be doubted.

Once you have judged their credibility and you are confident of their existence, have spoken to their representatives and have viewed their projects. You can safely hand over your project to them. But while you do so make sure that you do keep your self in loop of its progress.


Monday, May 12, 2008

Reasons Why Your Business Needs an Online Face

When you begin a business, make sure you market it Online, so that you do not miss out on the big crowd.

'This post especially dedicated to those who are unaware of the numerous benefits of Online marketing.'
If you have already set, or are planning to set up a business, I am sure you are planning to get it an Online office too. If you are not, then let me tell you that you are actually missing out on a great opportunity to broadcast your business on a wider platform. I will now give you four simple reasons why it is important that you seek Online marketing assistance for your upcoming business.

Point number one: It is more affordable than your offline office. I am sure you must have already calculated the money that is involved in your offline office. And it definitely is a grand sum. And in comparison to that, it takes nothing to set up an Online office-a website. And it takes equally nothing to market it.

Point number two: When you set up an office in a city or town, your market reach is restricted to the locality, city or town in the initial few months, but with Online marketing you are actually reaching out globally in the first take itself. Bingo!! what else did you want, a global reach a large number of visitors and global clientele! Here you go.

Point number three: apart from having a global reach, you are also having the privilege of targeting your niche audience, which is noway possible in offline business. You can never find your niche audience without talking to them. Whereas, in Online marketing, its not you, it is the visitors who will find you and catch you when they need you.

Point number four: Your office is never closed. It is not important that you be physically present on your table. Your website will do it all on its own. And your Online business is running 24X7 without any surcharges.

What do you think! Isn't Online marketing worth every bit? Then what you waiting for. Get your business and Online opening right away and enjoy the benefits.

Thursday, May 8, 2008

Yahoo Web Search Shall Now Be a Safer Experience

Websites that could harm the user's computer just by visiting shall be now eliminated.

Yahoo the leading web search engine has partnered with a technology security agency McAfee to ensure a safer search browsing experience for you and your website. Yahoo is making a great move to save your computer from unwanted viruses which might enter your computer by entering websites that are listed in the search engines but are unwanted and useless.

The search scan feature by Yahoo, will also provide alerts about 'potentially risky' websites. Risky websites are those websites that have issues relating to spyware, adware and other spiteful sites that can cause harm to your computers. More over the Scan search feature shall also be picking out websites that have been reported for email spamming. Websites that are responsible for flooding user inboxes with unwanted emails shall also be moved out of the search list.

Now searching the web will become a safer experience and much more refined too. Web searchers will not have to worry about pc viruses or malicious websites that will import their email id and fill their inbox with spam mails. This is a unique measure taken by Yahoo, which no other search engine had thought about so far.

These measures of introducing a more refined search technique are making search engine marketing a more reliable source of looking for stuffs on the web.

Wednesday, May 7, 2008

YouTube Now In India- Thank You Google

The video sharing site owned by Google was launched in India. The site claims to specifically cater to Indian users.

YouTube the Google owned video sharing website is now in India. The video website was recently launched in India under the URL: YouTube.co.in, the website, according to Google spokesperson is said to be specific to indian viewers only and shall be a treat to those who are passionate about the country. Along with the website the company has also introduced the YouTube.com/blog, a place where you can share your thoughts and ideas about YouTube and its videos freely.

The indian version of YouTube is said to have great connectivity and seems to be a lively and exciting place just as the global YouTube website. The site contains all the videos that are present in the global website, with an addition of an 'indian lens'. This shows the recently viewed videos by the indian audience on YouTube. The company has signed up with dozens of local partners who are going to distribute their content through YouTube.

This move by Google has definitely made all indian internet users in particular extremely happy for the recognition they are getting on a global level. And this recognition is well deserved too, after all India is amongst the leading internet user's countries of the world which also includes, America, China, Britain and Japan.

Tuesday, May 6, 2008

Microsoft No More Interested in Yahoo

Microsoft's last bid of $5 billion was put down by Yahoo. Microsoft decided not to bid any further and refused to bid any further.

Until yesterday, Microsoft seemed quite eager to get Yahoo into their team. Talk on the deals had been on for quite some days when just a few days ago the conversation seemingly has come to an end finally. When Microsoft had placed it's first deal sometime in January 2008, Yahoo had rejected the offer calling it a 'substantial undervalue' to the company. But when the search engine wanted Microsoft to increase its latest $5 billion offer, it was Microsoft that stepped back this time.

Yahoo personnels state that they are open to the bid only if Microsoft keeps up to the search engine's value and the intereset of it's stakeholders. And on the other hand spokesperson from the Microsoft end, say that the economic demand stated by Yahoo is unexpectedly high hence, they decided to step out of the bid.

The Yahoo-Microsoft clash has been a hot topic of discussion for almost five months in the Online industry. Every one seemed concerned about the bid, and wanted to place their comment on it. Some said it would mean a stronger competition for Google, where as there were others who suggested that Yahoo will soon lose its identity if this merger took place, but now, when the bid is not taking place, not many mouths are opening. It seems this break up was a much expected one and people are sort of easy with the idea.


Road Maps on your Mobiles Now

From paper to Internet and now on the mobiles. Our traditional road maps have had a long journey indeed.

Going to a place was quite a problem especially if you are new to the place. Either you are mis-guided by the locales or the local transports thug you with huge conveyance fare. Such problems shall not affect your movement in a city any longer. The leading landmark providing website in India routeguru.com that also give you the exact direction from one place to another has now launched its SMS services in india. Now getting route directions from one place to another is not a problem any longer.

All you need to do is write an SMS to the website's mobile service operator quoting your source location name and destination name and send it across. The route will soon flash on your screen at a very nominal cost. This latest technological invention does not leave you wandering and lost on the roads any longer. It is as convenient as having a guide walking with you throughout.

The fusion of mobiles and internet has taken an exciting turn. It often seems like an unusual merger of the two biggest technological tools. Looking at it from one angle it seems like a unison where one is supporting the other, whereas from the other side it seems like a tug-o-war between the two, where one is biting over the other's piece of cake.

Sunday, May 4, 2008

Microsoft Yahoo Google Verbatim

Microsoft Corp is trying to leave no stone unturned for the yahoo deal and it seems that in coming few days online marketing would experience a sea change. The software giant has offered a higher takeover bid in front of Yahoo Inc, hoping to reach a friendly deal after weeks of speculations. But still the chances are no better than 50-50.

Microsoft upped its offer beyond the original value of $44.6 billion, or $31 per share. The New York Times reports that Microsoft boosted the offer by several dollars per share, lending weight to the assertion by many market analysts that Microsoft can afford to pay up to $35 a share.

Even as Microsoft and Yahoo were talking, Yahoo was also talking with Google about a broader search advertising partnership. Now latest buzz is that if talks with Microsoft collapse then Yahoo will probably follow through with a Google deal which promises a paradigm shift for the whole Internet marketing scene. In fact in may also change the search engine marketing models.

Now the Internet marketing world is waiting impatiently for the final outcome of the talks among the three global leaders in their own fields which are Microsoft, Yahoo and Google.

Come to Rupizmedia, and Let's Get It Done.

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