India has over 49 millions of users, out of which nine millions reside in the rural area! check out how this contributes towards the global online advertising ratio.
Recently when I was browsing through the net, I came across this amazing stats. India has as many as 49 million internet users. These statistics were launched by JuxtConsult an online research and advisory firm. The report really astonished me, and I was left wondering that out of these odd 49 million, the 40 million people who are from the urban states of the country, even if 20 million people would be indulging in online advertising, imagine the amount of ad spent that the country collectively contributes.
Phew! I am not too good at numbers but am definitely blessed with analytical skills, and can analyze that such great numbers are definitely unusual, and shall increase in ratio in the coming years too. Curious to know if this growth is really some matter of rejoice or was an expected growth, I did a little bit of more research and came across a yet another review which stated
“In 2009, advertising spending is predicted to grow of 4.9% worldwide, with the fastest-growing regions expected to be Asia Pacific and Latin America, with strong increases predicted for India, Indonesia and Argentina - at 21.2%, 22.3% and 15.0%, respectively.”
Source: http://www.marketingcharts.com/television/carat-60-global-advertising-spend-growth-in-2008-49-in-2009-3854/
So here it is...India expanding in interent usage which will directly reflect on the online advertising spends of the world. Go India Go!
Recently when I was browsing through the net, I came across this amazing stats. India has as many as 49 million internet users. These statistics were launched by JuxtConsult an online research and advisory firm. The report really astonished me, and I was left wondering that out of these odd 49 million, the 40 million people who are from the urban states of the country, even if 20 million people would be indulging in online advertising, imagine the amount of ad spent that the country collectively contributes.
Phew! I am not too good at numbers but am definitely blessed with analytical skills, and can analyze that such great numbers are definitely unusual, and shall increase in ratio in the coming years too. Curious to know if this growth is really some matter of rejoice or was an expected growth, I did a little bit of more research and came across a yet another review which stated
“In 2009, advertising spending is predicted to grow of 4.9% worldwide, with the fastest-growing regions expected to be Asia Pacific and Latin America, with strong increases predicted for India, Indonesia and Argentina - at 21.2%, 22.3% and 15.0%, respectively.”
Source: http://www.marketingcharts.com/television/carat-60-global-advertising-spend-growth-in-2008-49-in-2009-3854/
So here it is...India expanding in interent usage which will directly reflect on the online advertising spends of the world. Go India Go!
