Search Engine Optimization: Helping SMEs In Growth

The search engine optimization is helping the SMEs (Small and Medium Enterprises) in achieving growth.

The advancement in information technology has enabled the SMEs (Small and Medium Enterprises) to stride on the path of multi dimensional growth. These enterprises uses search engine marketing to represent themselves much strongly against the target market. Now, search engine marketing is done with an effective use of search engine optimization (SEO). The SEO services ensure good SERP listings and establish the marketer’s brand.

The search engine optimization is done with various kinds of techniques and activities. These SEO activities are done by organization providing integrated online marketing solutions. This B2B setup enables the website of the client organization to be displayed, whenever the users search on relevant terms. These relevant terms are the keywords that revolve around the products and services offered by the client organization.

As a result, the client website picks up from the remote corners of SERPs to the foremost listings. The search engine optimization is done with activities like syndications, link exchange, publishing, blogging etc. Everything is done in order to provide credibility to the client website on the search engine. In this way, the crawlers identify the website and rank it up. The SMEs can expect to compete with big brands with this efficient service.

Search Engine Marketing: Beneficial For SMEs

The evolution of search engine marketing services has enabled the Small and Medium Enterprises to gain more business.

The Small and Medium Enterprises has always suffered the dominance of organizations who own big brands. The scenario has changed due to the presence of search engine marketing (SEM) services. The SEM services enable the client’s websites to come up on the SERP listings. It ensures that whenever a user dabbles through a search engine for information relevant to client’s business interest, the client website is displayed.

The SEM services are beneficial for the SMEs due to the cost effective models it works upon. The search engine marketing enables such organizations to compete against the effect of big brands in the target market. These services allow a swift penetration of the SMEs into a highly competitive market. In this type of marketing, the online marketing agency uses search engine optimization to bring up the client’s website at a good rank in SERPs.

This optimization is done by the premier organizations that provide integrated online marketing solutions. The search engine marketing is useful for providing equal opportunities to the SMEs. It means that even the small business organizations can establish their brands in the market.

Find the Search Engine Expert in an Online Marketing Company

Continuing from the last post on why do we need a search engine expert, this post will talk about the recent mushrooming of various online marketing services companies and online agencies that provide the much required expertise to promote your site.

For the past few years, India has witnessed the arrival of a new kind of service providing organizations and the services are online marketing services. These primarily included search engine optimization (or SEO) and other forms of online marketing services.

Even till date, most of these online marketing companies are providing their services to international clients, mainly based in USA and UK, where online marketing is more established and widely used. Now some of these online marketing services providers, like Rupiz Media, have now turned towards the Indian markets, where businesses are slowly waking up to the growing need to promote themselves through the Internet.

Hence, we find many an online marketing company, now using the potential grounds to spread their wings with their online marketing services that include not just search marketing, but also affiliate marketing, email marketing, internet advertising, SMS and MMS marketing etc.

How does an owner of web site know that he requires Search Engine Expert?

The blog tries to explain the rationale for hiring an SEO expert for a web based business. It tries to highlight the importance of optimization and search engine expert.

Well, it is one interesting question which comes to the owners of web sites who have just jumped in the web world. How does an owner of web site know that he requires Search Engine Experts? The first consultation with those providing the web hosting or those developing the web site would give the initial clue.

When a newbie or an entrepreneur obtains a web site, the next thing he wants is the traffic. Occasionally the owner may be confident enough to try out something new; some element may be, like an old time advertisement, song or movie clip. After few weeks or few months it turns out to be a real disappointment when he finds that it has been him only who has been watching the clip all this time.

An informed web site owner might take few steps more and write about his site on different platforms like search engine groups or social web sites. Still, all he witnesses is a handful of people visiting, unique visitors all the time. After much experimentation, people do learn but by then a lot of time has been wasted.

On the contrary, the smart ones in the industry hire experts on the day one. It is only after consulting search engine experts, designers and developers that a serious e-business entrepreneur goes ahead.

Much of the value addition to the web site is attributed to search engine optimization. Search engine optimization helps in developing the web site on the lines of search engines. The contents and other elements of the web sites are customized in order to meet the standards set forth by the search engines for authoritative and quality web sites. Webmasters and professional who have spent more than three years are good enough to be hired.

Seo services form an integral part of web based business. The end products in the web industry are web sites and portals and they do need customization. It is because of SEO services that web sites are able to generate large traffic and therefore business.

Which Pay Per Click Variable is Most Important to your Business

A successful pay per click program is one which is based on trial and error techniques. Keep trying until you succeed with one.

A big mistake that most web masters do in a pay per click campaign for their website is to follow the traditional norm without trying anything new. What they do not understand is that different businesses have different requirement, different audience and a different market segment too. It is a much wiser thought to try out various techniques of pay per click management to find out which one is suiting your requirement.

A carefully monitored pay per click campaign will tell you that every business is different from one another, and so are every campaign and potential buyer. Yes, it is true that you cannot keep everyone happy and be successful all at the same time, but what you can most effectively do is keep your pay per click campaign diverse. Keep alternating your campaign to find out which one is suiting your business.

Like the common saying goes, ‘one man’s meat is another’s poison.’ It is true that a pay per click campaign package that was suitable to your friend or partner will necessarily be suitable to you too. In such situation it is wiser to try different tricks and combinations to see which one is working better for you.

Check different bids. Do not always rely on the top position of the search engine ranking. It could be that the second or the fourth position is more beneficial to your campaigns. Similarly try bidding on different keywords. And see which one is doing better for your website campaign.

At times it is also important to check the ad copy and the landing page cope. Many a times there are minor mistakes in the ad copy which might be drastically wrong from the user’s point of view. Check these from time to time and make changes accordingly.

These small issues appear quite beneficial to the website’s success. Hence keep looking for more such changes and incorporate them in your pay per click campaigns and check its success later.

The Golden Rules of Social Media Optimization

Social Media Optimization or SMO is a unique way in which you can optimize your website in an interactive platform.

Recently, SMO or Social Media Optimization has become an easy and convenient way of optimizing your website. The basic concept behind social media optimization is a very straight and simple one. All it does is do a little bit of here and there in your website so that it is easily optimized and well connected too. The work of social media optimization is to make your website visible on a large social media platform and custom search engines too.

Social Media Optimization usually follows a certain set pattern of rules. These rules are as follows:

• It wants your website to increase the linkability of its content so that it can optimize your website for social communities.
• It prefers tagging buttons like those to Reddit, del.icio.us, Dig etc. Tagging pages to popular social bookmarking sites also increases the credibility of the website.
• Social media optimization too realizes the influence of inbound links in making a website popular and adds a lot of weightage to these inbound links.

Social Media Optimization does mean serious business but in a friendlier manner which, is encouraging and enthusiastic. Some of the most popular social media websites are MySpace, Del.icio.us, Wikipedia, YouTube etc.

Social Media is a growing Online Marketing Service

Social Media is a new for on online marketing which is spreading its arms vigorously across all genre of interaction.

Today if you come and ask for my suggestions on the best online marketing service or technique, I will definitely recommend Social Media. Well the reason behind it is simple and can be stated in just one word “Its Real.” Social media is gradually transforming into a human equivalent, which interacts, opines, suggests, thinks, laughs, listens to music, sees videos and shares it with friends. So doesn’t that make it REAL!!

On a more serious note, social media is a form of online marketing services, that aims at achieving various goals like branding and marketing but interacting through various mediums. This form of online marketing is widely growing in nature and is getting into serious business too.

Many serious organizations are making use of social media as their chosen online marketing service platform to advertise themselves. They are providing wide platform to these businesses right from blogs and forums where they can talk about their existence on a more interactive platform where they are able to directly confront their customers.

This direct medium is proving to be of great benefit to these companies and why not? They are not only talking to their clients but are also getting their opinions (good or bad). Just imagine the scope they provide for your company’s growth; Marketing, advertising and public relations all on the same platform. Woops there is too much on the platter already and there’s still more to be served!!

Which is a Better Search Engine Optimization Service

It is not new that search engine optimization is the most powerful form of internet marketing. What we shall be doing here is a comparison between Google and Yahoo the two most powerful search engine optimization service providers.

Several businesses have flourished from the benefits of search engine optimization. Many software firms, online shopping portals, travel agencies and service providers have enjoyed the fruits of search engine optimization in the past.

The two most powerful search engines in the internet world today are Google and Yahoo. Most web masters work towards attaining high ranking in these two search sites first. The more dominating one amongst these two is Google- the powerful search master. Yes, why I call Google the search master is very evident from the fact that almost 60% of the search traffic that the websites receive are from Google leaving just 40% to Yahoo.

The competition is a tough one between the two search engine optimization services websites. Where Google’s PPC had undergone a recent fall in bidding percentage, Yahoo’s Overture was running smooth and providing good business to its clients. The recent downfall in Google might have affected its clients’ businesses, but the brand loyalty Google has built with its clients is so strong that I am sure not one of them ha left its services then.

The recent merger talks between Yahoo and Microsoft might make them a much stronger competitor than they are individually, but the fact is that Google is number one and any merger by as many service providers across the globe might not be sufficient to surpass the search master. (You might call me a brand loyal Google-ite, but I don’t really mind that.)

An Affordable Web design Services

Getting a Web designing job done from a good web design service provider is quite a difficult task and might even get expensive at times.

Web designing is at an all time high these days. Almost all of the industry is either creating new websites or revamping their existing ones. This is coming as a business boon period from web design services companies that are building websites for these firms.

As we all know the websites are the most important tool in internet marketing and especially when it comes to interaction with clients. Thus, there is going to be no compromise on this level. But for some low budget online business owners investing in big budget web design services tends to become difficult. They are then forced to hire a affordable web design services to get their website designed.

There is no worry at all, even if you are going to hire an affordable web design services provider to construct your website and help you in search engine optimization. What you need to do is take care of a few factors personally and hence move ahead with your project.

While you go hiring a web designer for your website, look for firms that shall not only provide you with website design but will also include other services like yearly or quarterly maintenance, web hosting, scanning, editing, Creating HTML, PHP, JavaScript etc. All this combined will help make your web designing services affordable and profitable too, as you shall be getting many services along with the main designing factor.

There are many affordable webdesign services provider available online that provide various services that too at an affordable price.

Web Applications to become a prime focus of Web 3.0

After Web 2.0 has soaked completely in the internet industry, experts have already started building on road for Web 3.0.

Woops!! The Internet industry just doesn’t seem to take a deep breath. It has hardly been some time that the Web 2.0 has sunk into business, evolutionists have already started channeling their business for scopes in Web 3.0. Web 3.0 is being called the future of World Wide Web. It is being used by experts as an alliteration to term the forthcoming wave in the Internet Industry.

In one of my recent browsing spree, I came across a blog that said “Web 3.0 is something called the Semantic Web.” Semantic Web! Wow!! sounded interesting to me and made me inquisitive to look further into it. My research says, Semantic Web is a term given to those web applications that can read a web page much as a human can. It is a place which shall transform the web in a human which can perform activities better than what it does now.

Semantic Web is believed by many to transform the face of the web when it comes to play in near future. There are other predictions for Web 3.0 too. Experts comment that with Web 3.0 there shall be an increase in internet connection speed, modular web application and also an advance in graphics.

What I feel is that the Semantic Web shall be quite an advantage to the Internet industry especially with the use of advances Web Applications that shall be introduced along with it. Web applications have a popular use in services like mails, online retail stores, auction websites, weblogs, discussion boards and forums and also in CRPGs (computer role playing games) that are run on the virtual web.

There is quite some time I believe when these shall be fully functional, but the effective and implications have already begun as more and more websites all around are gearing up to adapt the latest technologies and web applications as soon as they are being launched.

Website Traffic Through Organic SEO

Summary: Search engine optimization has been a successful way of bringing in web traffic.

All you newbie website owners, I know you must be anxious to see a chunk of quality traffic flowing into your website. You have the coolest website design and the best quality content in your site, yet worried why there isn’t sufficient traffic? Well well… I think I have the answer for you.

Guys it is just not enough to have well designed website and sufficient data in your site to run a successful online business. What your website lacks is search engine marketing. Yes SEM is the answer to your problem. Considering that you are a new web entrepreneur I assume that you are not too financially sound either to run a paid search engine optimization campaign. Hence the solution to your problem is Organic SEO, the free search engine optimization technique.

Search engine optimisation, conducted properly can not only increase traffic to your website, but will also increase sale, provide exposure, and help boost your website promotion campaigns. You can either go about Organic SEO on your own, if you have some knowledge about search marketing, or you could hire a professional Organic SEO for your website, that will be comparatively less costly than a PPC Campaign.

A professional Organic SEO will also help you develop a profitable SEO strategy along with link building facilities for the benefit of your website.

Ensure Steady Traffic Flow through Organic SEO

Search engine optimization techniques help in generating traffic to your website either through organic listing or through PPCs

From my blog post you will kind of become sure that I am an ardent supporter of organic SEO techniques. Though I am not averse to the paid search engine technique, what I really get frustrated about is the sudden fall in the performance of the websites once a paid service is stopped.

Unlike the free search engine service or the organic SEO which is slow but steady and permanent too, the traffic flow in the pay per click campaigns is extremely unpredictable. It is unexpectedly high when it is first indexed in the search engine. It is then that the websites appears in the top of the list and most users click on it.

In a user tendency report which I was reading a few weeks back, I read about the tendency of the users to click on the first link in the search result page, is not because they wish to see your website always, in most cases it is the general tendency of the users to click on the first link and then gradually move further below.

You must be thinking that I am going round and round the mulberry bush to prove my one point. But the fact is that, this hardly requires any clarification. It is true that the free search optimization through organic SEO is any time much better than PPC. I will now state a few points for which I prefer optimizing on organic SEO more than the paid services.

• The organic SEO results do not suffer from any pang of being removed and diminish forever unless it is renewed.
• It can be optimized for a number of keywords without fearing the mounting rentals.
• It ensures guaranteed results, provided a good percentage of hard work is backed with it.
• It is absolutely free. The search engines do not wish to charge even a penny to their probable client for their organic SEO set up.

The Best Way to Pay Per Click Advertising

Pay per click is the bidding service of the search engines. Ranking through pay per click is easy but it needs care to convert traffic into leads through PPC campaigns.

Pay per click is no doubt a short cut method of ranking on the search engine result pages that involve money transactions too. Since the bidding can also make you rank top in the search engine result pages, pulling traffic through these search engines is also not a difficult task. But where most people get killed is when it comes to converting the traffic to leads or sale.

Yes, converting traffic to successful leads is a tough job, but that is also the crux of the whole process. There are a few things that you need to keep in mind while you are using the pay per click technique to market your website.

The first and the most important thing in a website is the landing page. The page to where, the user will land on clicking on your pay per click add. This is the most critical junction of your website. It is only through this page that the user will either stick to your website or move away from it for ever. Hence, it is essential to make it attractive. Provide in as much data the user will want to know, and not every thing and any thing to him.

Make sure that your landing page is not selling your product. And when I say not selling I mean not SELLING. It can always speak about the product and lead the user or searcher to another page from where he/ she can make the purchase.

What your landing page must do is talk about your product in order to attract your surfer. What ever your product offer, or discount or free gift is, must be liberally flashed on the landing page to tell your user what is different about your website products from the others.

Do not forget to take your surfer’s email id in the landing page, so that you can keep him in the loop. Ask for feed backs, or request to subscribe to newsletter or updates in order to get them to your database.

Organic SEO: Your No Cost Website Promotion

Organic SEO is a technique in which you can attain a good and permanent position in search engine ranking, that too in a no cost investment.

It is always good to see more and more traffic flowing into your website. But the problem is that not many websites can really attain their goal of achieving their targeted traffic flow and result in low profile existence or even demise of many website.

Talking about high traffic flow to a website, I believe there is no other alternative to search engines that are considered to be the highest traffic pullers. We all know of the two major search engine techniques that is applied in order to lull traffic, the organic search or the Organic SEO and the inorganic search or paid listing.

The general notion amongst advertisers and internet marketing guys is that the paid listing is better since, it is faster and more effective. But I believe in the reverse. According to my understanding the organic listing is far more profitable than the organic searches.

The organic search might be a slow process, but it is stable. Unlike PPC or paid listing, it does not come with an expiry date. Once a website has ranked in the organic search engine it will stay there, until the pages are updated, or something drastic is one to them. Another reason why I prefer organic search more than the pay per click ranking technique, is for the reason that they are cost free. It does not even cost a penny to the webmasters pocket. All he needs to do is keep the website’s content clean and meaningful and to maintain the keyword density in the content.

I have read many reports about the internet activity of the users that states, that the users have a tendency of searching on the search engines for almost anything and everything they like in the search engines, before actually visiting the website. And it also states that most of them trust the organic listing more than the paid ones, for the simple reason that they are not forced listing.

Early Mistakes in Affiliate Marketing

In affiliate marketing we earn commission for promoting products and services of our affiliate merchant. But while we are doing this, many of us Affiliates tend to make such fatal mistakes that cannot be compensated for. Today, I felt like bringing to light some of these major defects of affiliate marketing and help my fellow affiliate marketing friends

One problem which I know many affiliates face is that of losing their prospect clients. This is because affiliate tend to send their prospect clients directly to the websites without really alluring them with any kind of gifts or special offer. Don’t let this happen. Because is such cases there are high possibilities that the consumer will visit the website and leave without really buying anything. This could also cause you to lose a customer for ever.

I have learned through experience that people generally like to see things of their interest when they visit a website and not the flashy and promotional some things which are not meant for them. If you have to put ads in your webpage, try and put text ads that are not jarring to the eyes.

Many a times, you get smart visitors to your website, who know the tricks of cutting slash your commission by visiting the merchant’s website directly cutting on your commission. How they do it is by, altering the link names and removing your aff_id. Though it is difficult to curb this completely, there is one trick I can tell you which is normally used by smart affiliates. They keep their link name as affiliate_ site. This makes it difficult for the user to alter the id.

Affiliate Marketing is a profitable home based business, work on it with care and enjoy the numerous benefits it provides.

Go Gaga about Affiliate Marketing

Many webmasters I know are absolute fans of affiliate marketing and keep singing praise bout it to who so ever they meet. I agree that affiliate marketing is an essential form of internet advertisement but like any other business, this too does not come without its ups and downs.

Here are some reasons I could state which I personally feel make affiliate marketing so preferable a tool for internet advertising. The first thing that strikes me is that it is cost effective and no investment home based business. (that’s one of the major reasons I prefer affiliate marketing and I believe many of you too.)

Affiliate marketing as such, is a no hassle business where you do not even need to keep inventories. The records are generally maintained by the merchants themselves. It is practically a low risk and high exposure business. You can go global with your affiliate marketing even by maintaining a low budget and low risk factor.

Unlike any other desk job affiliate marketing does not limit your working hours from 9-6. here you are the boss and hence solely responsible for the profit or loss your business makes. Therefore, it depends on the kind of network you have to decide how much time you need to dedicate to your affiliate marketing business.

Affiliate Marketing: Keep the Pond Clean

The latest buzz amongst affiliates these days is the recent wrap up of the Affiliate Marketing summit 2008 West. I could not make it to the summit, but was quite into it and kept track of it from the very beginning.

Mr. Jason Calacanis who was the keynote speaker in summit provided valuable inputs to all the recent happenings in the affiliate marketing network globally. Amongst other discussions that Jason touched upon in his speech was the existence of the good and the bad affiliates. The good affiliates are those who go about the right way and the bad ones are obviously those who do not go about the right way.

What I liked about Jason’s speech in the affiliate marketing summit 2008, was that he was upfront in stating that to some extent the affiliate companies too are to be blamed for such situations. He pointed out that the companies themselves are allowing people to use affiliate network as a platform to mint money, which is a not acceptable.

I personally feel that the main reason for this corrupt upsurge in affiliate marketing is due to the fact that anyone and every one (and I mean it) is now acting as an affiliate. If affiliates too had to undergo a process before they could be certified to use their affiliate network, then such cases I believe could be curbed to a great extent.

This way we would only call upon qualified and genuine people to run their affiliate network and would also be able to keep the pond clean, what Jason was trying to hint at.