Golden Rules of a Good SEO Service provider

SEO Services are being offered widely across the virtual world and it is extremely difficult to state what ethical SEO services are and what the unethical SEO services are. This is a long debate amongst the two set of SEOs who defend their own methods of search engine optimization.

Without going deep into the debate of what it means by ethical and unethical SEO Services, I would rather state a few very simple but ideal (p.s. not ethical) search engine optimization methods which I feel must be followed by every SEO Service provider who claims to be doing justice to his work and to his clients.

The first rule that I always follow in my SEO services fro my clients is to go by the popular statement ‘The Client is always right’. Yes, when I am working on a project and I wish to convey a message across to the public, I do not go by my statement, instead I listen to what my client had to say. If he feels that the message is being conveyed right, then most of the others on the internet too will think the same.

The next rule that I follow is of real importance to me. This rule says ‘Do not be dishonest’. I strictly follow this rule of not being dishonest neither to my client, nor the search engine and neither to myself. If I feel a certain target is unattainable even if I put in a thousand percent effort, I do not hesitate to tell my client the same. No hidden content no unrelated links for my SEO service which might mislead the search engine spiders.

My next SEO Service rule says ‘I am responsible for my actions’. Be it a success or a failure, if it is due to my efforts I am completely responsible for it. If a project does not perform well, I am not going to bale it on the search engines or the poor content of my client’s website. I will take the responsibility of not being able to identify the faults and rectify them.

These are the four golden rules of my business, which have be giving my good response from my clients who have grown to build a trustworthy bond with me and also with the search engine, where I am being able to help my clients succeed.

The Most Important Internet Marketing Services for any Business

The first step of e-marketing is selecting your area of expertise from the various internet marketing services that are available online. Internet marketing is a developing concept which is changing its ideas and concepts every time there is a new addition to its tools.

Affiliate marketing, email marketing, search engine marketing, banner advertising, viral marketing are a few of the popularly used internet marketing tools. When it comes to considering an internet marketing service from amongst many, there are few which you should always consider as they are integral to any business online.

A very important internet marketing service for your online business is your website itself. It is your platform, which connects you with your users, tells them about you and how you can help them.

Always remember that your website should be extremely well presented and must contain a lot of information that will be useful to your users. Add stuffs like news, ads, videos, reviews etc. to your website to increase your credibility.

Email marketing too, is of immense importance to any marketer who is just beginning his work. The concept of Emails is understood by most people and is an accepted way of communicating easily. Things that you should remember while you plan using the email marketing concept is to first find a good auto responder for your emails. Opt for one which is easy for you to use and has features that fit your requirement.

Next in queue after email marketing is the search engine optimization of your website. Most web users use the search engine to find a website of their interest. Hence, make sure that your submit your website to top search engines.

Though there are other methods too, through which you can get searched in the internet, but they are generally too long and might take months to process.

Always Opt for Professional SEO Services

SEO services if used in the right manner can take your website to unimaginable heights. A professional SEO service provider generally possesses a strategic approach to search engine practices. If you have handed over your website to a professional SEO service provider you need not worry about the results, it ought to be excellent.

Remember the time when a fancy and creative domain name was enough to pull a website to the top? Those were the days of web 1.0. But the scenario is not the same today. What you need to possess today is a very -very good sense of SEO service in order to rank on the top. And my friends, SEO Services are not as simple as you thought it was.

SEO Services is an ever evolving concept which is varying with every change taking place in the web world. And it is very important that you too, keep changing your SEO techniques as per the requirements in order to keep your SEO services in track with the evolution of the internet.

If you have handed over your SEO services to a second party, you need to be very careful about their expertise and the methodology and techniques they use to optimize your websites. Your SEO expert must have a good understanding of your business and your goals too. Tell him about the kind of audience you are looking to attract to your website.

SEO Services also include incorporating quality back links to your website and submitting your website links at various places in the net including several search engines, web directories, article directories, blogs, forums etc. These will help in providing better exposure to your website, thereby increasing the visibility and performance of your website.

The right Approach to Internet Marketing- Always be appropriate.

The internet is growing and evolving every day. There are new and advanced technologies that are being introduce to make your online presence better. But the fact is that the internet marketing trends shall never change. There might be additions or subtractions to it but no head over heel change as such.

Whenever I see news of people try to shock the world with statements like the ‘New Face of Internet’, or ‘Not the Same Internet you Knew…’, I get more amused than shocked at their tactics of selling their latest products.

It is true that the web is changing and I believe that it is changing for god, but then I do not agree that it is transforming completely. There might be probable additions or modifications to the existing ones, but they shall NOT convert.

Same is with the Internet Marketing strategies. There might be a few developments in the plans that were followed but the purpose and the prime focus of Internet marketing is rarely going to change. Here are a few things that you always need to remember while you are doing internet marketing for your website. It is not important that you always use the new techniques, what is important is to do it appropriately.

Before you begin your internet business it always helps to find out the need of your product in the market. How useful it is to the internet surfers and what is your niche market.

Another important aspect of Internet marketing is to ensure that your customers find something unique in your product. Something which is not offered by others in the market, or else they would not really come to you.

An online business involves a lot of reading and less of speaking unlike any other offline business. Hence your website content (text and images) should be really appealing to catch the attention of your visitors. Remember, the visitors take long time to come to your site, but might just move away in a whiff. Guys don’t let that happen, right!

Advertise your product well in the internet and Only to people who are willing to buy your product. Build a good relationship with your visitors so that they can trust you in buying from your website.

Article Submissions help in Search Engine Marketing

The main purpose of search engine marketing is to drive valuable traffic to your websites. Writing articles and submitting it on the internet is the hottest technique of traffic inflow. They also help in getting useful inbound links to your website.

All those who are looking for ways to better your search engine ranking, have you heard about Article submission for search engine marketing. If no, let me inform you that it is a simple, easy and free way of search engine marketing that results in better ranking of the websites, higher traffic influx and quality inbound links from other websites.

What you should always remember while submitting articles is to write on relevant topics. Take for instance; you are a software company who wishes to promote his products. You can submit articles on the latest software that are available in the market, the difference in them, which is the best, why and so on. You always need to give people more than what they already have.

Search engine marketing always deals with some or the other kind of keywords sets, since the search engines only focus on keywords. Thus, stuff your articles with keywords too. But hey, do not over do it guys, that the reader gets irritated and moves away.

If you are willing to write for SEO purposes, I suggest you write two different sets one for your website and the other for the thousands of web directories that are available online. Use articles liberally to help boost your search engine marketing strategy, it is an easy, simple and the cheap method of marketing your website.

Are Organic SEO Services Obsolete?

Organic Search is the first ever SEO service of the search engines, even before they evolved into PPCs and paid inclusions. Though many say that Organic search has now become obsolete, the fact is that 9 out of 10 commercial purchases online are found through organic searches.

Organic search is the free search that the search engines offer based on keywords. The Organic SEO service can be described as a search that returns relevant results by indexing pages from the web, based on their related content and keywords.

The organic search is also called the "pure" or "natural search" as there is no piracy of any sort in these searches. I always prefer the organic SEO service rather than the paid ones that are I believe could be slightly manipulated considering that they provide business to the search engines.

For all those who feel that the organic searches are now being replaced by the paid searches, here is some interesting piece of news. The latest buzz in the air is that most established organizations are now vouching on the Organic SEO Services in order to build a powerful brand for themselves.

And why should they not make use of this? After all people rely on it more than they do on other SEO services and moreover it is free!! Organic Search shall never get obsolete guys, just keep making use of it to find relevant search and to optimize your website on the internet.

Yahoo! Wants Microsoft to Raise its Offer

Well I am back with all the latest, juicy bits of information on the Microsoft-Yahoo! deal. While we were having fun on the weekend, both these companies were busy chalking out their strategy. And with the next move, this is what the chess board looks like- Yahoo! has decided to prolong this takeover bid.

For all you people who thought that Yahoo! would give in without a fight are in for a surprise.Yahoo's board has declared that Microsoft’s $44.6 billion offer “massively undervalues" the company. According to a report in The Wall Street Journal, Yahoo is planning to turn down Microsoft's offer.

Even though I may not know what is going on in their boardroom, but one thing is as clear as crystal-Yahoo is aiming at milking as much as they can from this deal. Yahoo! has given an indication that it might consider the offer if Microsoft is ready to shell out at least $40 a share. Such a settlement would increase the worth of Microsoft's original cash-and-stock bid by more than $12 billion.

Microsoft on its part is hesitant to launch a proxy fight to push out Yahoo's board. A fight could increase the probability of major Yahoo employees leaving the company. Their endeavor appears to seamlessly blend the 2 companies.

Now the question that plagues everyone’s mind is how far Microsoft will go to get Yahoo! in its kitty. Microsoft has $21 billion in cash and Chris Liddell; the chief financial officer disclosed last week that Microsoft may have to borrow money to raise some amount of the cash needed to finance the deal.

To me this latest move is nothing but typical merger-and-acquisition maneuver. Only time will tell if this deal turns out to be a hostile takeover in the end.