Go Internet- Go India Go

India has over 49 millions of users, out of which nine millions reside in the rural area! check out how this contributes towards the global online advertising ratio.

Recently when I was browsing through the net, I came across this amazing stats. India has as many as 49 million internet users. These statistics were launched by JuxtConsult an online research and advisory firm. The report really astonished me, and I was left wondering that out of these odd 49 million, the 40 million people who are from the urban states of the country, even if 20 million people would be indulging in online advertising, imagine the amount of ad spent that the country collectively contributes.

Phew! I am not too good at numbers but am definitely blessed with analytical skills, and can analyze that such great numbers are definitely unusual, and shall increase in ratio in the coming years too. Curious to know if this growth is really some matter of rejoice or was an expected growth, I did a little bit of more research and came across a yet another review which stated

“In 2009, advertising spending is predicted to grow of 4.9% worldwide, with the fastest-growing regions expected to be Asia Pacific and Latin America, with strong increases predicted for India, Indonesia and Argentina - at 21.2%, 22.3% and 15.0%, respectively.”
Source: http://www.marketingcharts.com/television/carat-60-global-advertising-spend-growth-in-2008-49-in-2009-3854/

So here it is...India expanding in interent usage which will directly reflect on the online advertising spends of the world. Go India Go!

Find the Search Engine Expert in an Online Marketing Company

Continuing from the last post on why do we need a search engine expert, this post will talk about the recent mushrooming of various online marketing services companies and online agencies that provide the much required expertise to promote your site.

For the past few years, India has witnessed the arrival of a new kind of service providing organizations and the services are online marketing services. These primarily included search engine optimization (or SEO) and other forms of online marketing services.

Even till date, most of these online marketing companies are providing their services to international clients, mainly based in USA and UK, where online marketing is more established and widely used. Now some of these online marketing services providers, like Rupiz Media, have now turned towards the Indian markets, where businesses are slowly waking up to the growing need to promote themselves through the Internet.

Hence, we find many an online marketing company, now using the potential grounds to spread their wings with their online marketing services that include not just search marketing, but also affiliate marketing, email marketing, internet advertising, SMS and MMS marketing etc.

Cyber Espionage Major Threat to Global Security

A recent cyber security report by McAfee, the computer security firm, has revealed that cyber espionage will be one of the greatest threats to global peace in the year 2008. It has raised concern that essential online services face a security threat from spies who have infiltrated the World Wide Web.

The 'virtual criminology report' states that the number of 'cyber terrorists' is on the rise. These entities are increasingly using the Internet as a weapon against national governments, attacking their infrastructure systems, including electricity, air traffic control, computer networks, finance markets, stock exchanges, et al. Not just this, they are also targeting individual companies that generate revenues in billions.

Industry experts insist that cyber crime has now become a global issue and is no more limited to just individuals. The only probable solution lies in governments joining hands to pursue corrective measures. This will involve development of technologies that can keep a check on cyber espionage, and if possible, control it to an extent.

Moments that Changed the Web Forever - I

The World Wide Web came online in the year 1990. Today, seventeen years hence, it is an indispensable part of our lives, at least in an urban scenario. Thousands of events have shaped the way this medium has been perceived by users. There have been quite a few 'Eureka!' moments that'll go down in the history of the web as moments that changed it forever, and probably, for the good.

I would like to take you back down memory lane, and chronicle ten of the most significant moments in web history, in ascending order of importance.
1) Yahoo
2) eBay
3) Wikipedia
4) Social Networking
5) Amazon
6) Domain Names
7) Internet Browsers
8) Google
9) Netscape
10) World Wide Web

Yahoo – February, 1994
'Yet Another Hierarchical Officious Oracle', or Yahoo, was the brainchild of Stanford University students Jerry Yang and David Filo. It all started in the month of February 1994 when they posted a list of their favourite sites on the web. By April 1994, Yahoo came into existence, offering directory-style listings of important websites.

Eventually, it revamped itself time and again, developing into a web portal providing search, news, sports, entertainment, email, instant messaging, et al. Despite encountering stiff competition from numerous websites of the same era, Yahoo went on to expand its services and still continues to rule the online world.

The other important moments in this list will be talked about in consecutive blogs. Watch this space to know more about how the web became what it is today.

The Evolution of Online Marketing

The Internet was first introduced about 15 years ago. Back then, it was mainly used for email communication and data transfer, with most global entrepreneurs declaring it 'unfit' for marketing purposes.

The 'online marketplace' came into limelight, thanks to pioneering efforts from Netscape, one of the first Internet service providers in the world. The company presented remarkable strategies that could help foster web trade, raking in profits for buyers and sellers.

In the year 1995, Netscape floated its shares in the market, and this aroused public interest, with
advertisers making the most of this new advertising platform. In due course, the wide expanse, cost-effectiveness and easy accessibility of the Internet saw millions of businesses using this medium.

Today, more than half of the world's populace is hooked on to the web for information and entertainment related to an all-encompassing range of subjects. If you go by latest reports, Americans and Europeans surpass the others in terms of online purchases. This list will soon have new rank-holders, with the whole world preparing to join in the 'celebrations'.

The Web Begins Here...

The online marketing domain is my forte. I am Rupiz Media, a UK based service provider dealing with various facets of this ever-evolving work sphere. This blog is my means of communicating with all those entangled in the World Wide Web. I will share, discuss and propagate issues that impact the online marketplace, and consequently, my standing in the same.

Online marketing was considered implausible in the nascent stages of the Internet's advent. However, today, almost two decades hence, it generates billions and employs scores of professionals worldwide.

This blog will be my mouthpiece for all those who care to find out more about Search Engine Optimisation, Pay per Click Advertising, Email Marketing, Web Design and Development, Content Development, Software Development, et al.

Latest industry news and developments related will be all talked about in this blog as we set about demystifying the Web for you. Watch this space for more...