The Evolution of Online Marketing

The Internet was first introduced about 15 years ago. Back then, it was mainly used for email communication and data transfer, with most global entrepreneurs declaring it 'unfit' for marketing purposes.

The 'online marketplace' came into limelight, thanks to pioneering efforts from Netscape, one of the first Internet service providers in the world. The company presented remarkable strategies that could help foster web trade, raking in profits for buyers and sellers.

In the year 1995, Netscape floated its shares in the market, and this aroused public interest, with
advertisers making the most of this new advertising platform. In due course, the wide expanse, cost-effectiveness and easy accessibility of the Internet saw millions of businesses using this medium.

Today, more than half of the world's populace is hooked on to the web for information and entertainment related to an all-encompassing range of subjects. If you go by latest reports, Americans and Europeans surpass the others in terms of online purchases. This list will soon have new rank-holders, with the whole world preparing to join in the 'celebrations'.

The Web Begins Here...

The online marketing domain is my forte. I am Rupiz Media, a UK based service provider dealing with various facets of this ever-evolving work sphere. This blog is my means of communicating with all those entangled in the World Wide Web. I will share, discuss and propagate issues that impact the online marketplace, and consequently, my standing in the same.

Online marketing was considered implausible in the nascent stages of the Internet's advent. However, today, almost two decades hence, it generates billions and employs scores of professionals worldwide.

This blog will be my mouthpiece for all those who care to find out more about Search Engine Optimisation, Pay per Click Advertising, Email Marketing, Web Design and Development, Content Development, Software Development, et al.

Latest industry news and developments related will be all talked about in this blog as we set about demystifying the Web for you. Watch this space for more...