Thursday, November 15, 2007

The Evolution of Online Marketing

The Internet was first introduced about 15 years ago. Back then, it was mainly used for email communication and data transfer, with most global entrepreneurs declaring it 'unfit' for marketing purposes.

The 'online marketplace' came into limelight, thanks to pioneering efforts from Netscape, one of the first Internet service providers in the world. The company presented remarkable strategies that could help foster web trade, raking in profits for buyers and sellers.

In the year 1995, Netscape floated its shares in the market, and this aroused public interest, with
advertisers making the most of this new advertising platform. In due course, the wide expanse, cost-effectiveness and easy accessibility of the Internet saw millions of businesses using this medium.

Today, more than half of the world's populace is hooked on to the web for information and entertainment related to an all-encompassing range of subjects. If you go by latest reports, Americans and Europeans surpass the others in terms of online purchases. This list will soon have new rank-holders, with the whole world preparing to join in the 'celebrations'.

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