How does an owner of web site know that he requires Search Engine Expert?

The blog tries to explain the rationale for hiring an SEO expert for a web based business. It tries to highlight the importance of optimization and search engine expert.

Well, it is one interesting question which comes to the owners of web sites who have just jumped in the web world. How does an owner of web site know that he requires Search Engine Experts? The first consultation with those providing the web hosting or those developing the web site would give the initial clue.

When a newbie or an entrepreneur obtains a web site, the next thing he wants is the traffic. Occasionally the owner may be confident enough to try out something new; some element may be, like an old time advertisement, song or movie clip. After few weeks or few months it turns out to be a real disappointment when he finds that it has been him only who has been watching the clip all this time.

An informed web site owner might take few steps more and write about his site on different platforms like search engine groups or social web sites. Still, all he witnesses is a handful of people visiting, unique visitors all the time. After much experimentation, people do learn but by then a lot of time has been wasted.

On the contrary, the smart ones in the industry hire experts on the day one. It is only after consulting search engine experts, designers and developers that a serious e-business entrepreneur goes ahead.

Much of the value addition to the web site is attributed to search engine optimization. Search engine optimization helps in developing the web site on the lines of search engines. The contents and other elements of the web sites are customized in order to meet the standards set forth by the search engines for authoritative and quality web sites. Webmasters and professional who have spent more than three years are good enough to be hired.

Seo services form an integral part of web based business. The end products in the web industry are web sites and portals and they do need customization. It is because of SEO services that web sites are able to generate large traffic and therefore business.

Which is a Better Search Engine Optimization Service

It is not new that search engine optimization is the most powerful form of internet marketing. What we shall be doing here is a comparison between Google and Yahoo the two most powerful search engine optimization service providers.

Several businesses have flourished from the benefits of search engine optimization. Many software firms, online shopping portals, travel agencies and service providers have enjoyed the fruits of search engine optimization in the past.

The two most powerful search engines in the internet world today are Google and Yahoo. Most web masters work towards attaining high ranking in these two search sites first. The more dominating one amongst these two is Google- the powerful search master. Yes, why I call Google the search master is very evident from the fact that almost 60% of the search traffic that the websites receive are from Google leaving just 40% to Yahoo.

The competition is a tough one between the two search engine optimization services websites. Where Google’s PPC had undergone a recent fall in bidding percentage, Yahoo’s Overture was running smooth and providing good business to its clients. The recent downfall in Google might have affected its clients’ businesses, but the brand loyalty Google has built with its clients is so strong that I am sure not one of them ha left its services then.

The recent merger talks between Yahoo and Microsoft might make them a much stronger competitor than they are individually, but the fact is that Google is number one and any merger by as many service providers across the globe might not be sufficient to surpass the search master. (You might call me a brand loyal Google-ite, but I don’t really mind that.)

Web Applications to become a prime focus of Web 3.0

After Web 2.0 has soaked completely in the internet industry, experts have already started building on road for Web 3.0.

Woops!! The Internet industry just doesn’t seem to take a deep breath. It has hardly been some time that the Web 2.0 has sunk into business, evolutionists have already started channeling their business for scopes in Web 3.0. Web 3.0 is being called the future of World Wide Web. It is being used by experts as an alliteration to term the forthcoming wave in the Internet Industry.

In one of my recent browsing spree, I came across a blog that said “Web 3.0 is something called the Semantic Web.” Semantic Web! Wow!! sounded interesting to me and made me inquisitive to look further into it. My research says, Semantic Web is a term given to those web applications that can read a web page much as a human can. It is a place which shall transform the web in a human which can perform activities better than what it does now.

Semantic Web is believed by many to transform the face of the web when it comes to play in near future. There are other predictions for Web 3.0 too. Experts comment that with Web 3.0 there shall be an increase in internet connection speed, modular web application and also an advance in graphics.

What I feel is that the Semantic Web shall be quite an advantage to the Internet industry especially with the use of advances Web Applications that shall be introduced along with it. Web applications have a popular use in services like mails, online retail stores, auction websites, weblogs, discussion boards and forums and also in CRPGs (computer role playing games) that are run on the virtual web.

There is quite some time I believe when these shall be fully functional, but the effective and implications have already begun as more and more websites all around are gearing up to adapt the latest technologies and web applications as soon as they are being launched.

Website Traffic Through Organic SEO

Summary: Search engine optimization has been a successful way of bringing in web traffic.

All you newbie website owners, I know you must be anxious to see a chunk of quality traffic flowing into your website. You have the coolest website design and the best quality content in your site, yet worried why there isn’t sufficient traffic? Well well… I think I have the answer for you.

Guys it is just not enough to have well designed website and sufficient data in your site to run a successful online business. What your website lacks is search engine marketing. Yes SEM is the answer to your problem. Considering that you are a new web entrepreneur I assume that you are not too financially sound either to run a paid search engine optimization campaign. Hence the solution to your problem is Organic SEO, the free search engine optimization technique.

Search engine optimisation, conducted properly can not only increase traffic to your website, but will also increase sale, provide exposure, and help boost your website promotion campaigns. You can either go about Organic SEO on your own, if you have some knowledge about search marketing, or you could hire a professional Organic SEO for your website, that will be comparatively less costly than a PPC Campaign.

A professional Organic SEO will also help you develop a profitable SEO strategy along with link building facilities for the benefit of your website.