Sunday, May 25, 2008

Creative Content Writing Vs. Search Engine Marketing Content

Only a few will agree that there is great difference between writing for magazines, books and novels and writing for the search engines and website pages.

If you are a search engine marketing copy writer and have already served the creative writing media too, you will know what I am talking about. Once you are writing for the web it will not be easy for you to publish a book in three months. There is a lot of difference between the two kinds of writing.

Ever since, I began writing for search engine marketing, I have been strongly feeling that it would now be a tough task for me to write a poem or a story. The reason being that I have started thinking more technically now that how I use to think in my previous job as a creative writer.

Some of the more generic changes that I have come across as a search engine marketing writer include, being more concerned about keywords. I had never though of keywords before. My articles that were published in the magazines did not really require a keyword to be searched.

I had never thought of my titles to be click-able before. I always new that the headlines of the titles are the most attractive feature of an article, but my magazine headlines never though of being clicked. Here in search engine marketing content, which is submitted to various article directories. The worth of my article is evaluated on the number of clicks that it generates.

The search engine marketing articles have a specific word limit, and a set pattern in which it needs to be written. The 'inverted pyramid style.' to tell you the fact I never followed any such style of writing when I write for print, I followed my heart, wrote what I felt was to be written.

The best part about writing for search engines is that I am free to see the response that it is receiving. The number of people who are viewing it, reading it, sharing it or commenting on it. Man! It is such a great satisfaction. This is something which lacks in creative writing. Firstly I had to wait for weeks until my magazine was complete and was published, and then again wait for endless weeks hoping that someone is some part of the world is reading my piece and will comment by writing to us. But that happened very less, and when it did, it was a call for party day!

Come on, I dont mean to say creative writing is worthless, it has its own passion and creative instinct which is absent in search engine marketing. But I definitely say that the two are absolutely different from one another.

Come to Rupizmedia, and Let's Get It Done.

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