Microsoft No More Interested in Yahoo

Microsoft's last bid of $5 billion was put down by Yahoo. Microsoft decided not to bid any further and refused to bid any further.

Until yesterday, Microsoft seemed quite eager to get Yahoo into their team. Talk on the deals had been on for quite some days when just a few days ago the conversation seemingly has come to an end finally. When Microsoft had placed it's first deal sometime in January 2008, Yahoo had rejected the offer calling it a 'substantial undervalue' to the company. But when the search engine wanted Microsoft to increase its latest $5 billion offer, it was Microsoft that stepped back this time.

Yahoo personnels state that they are open to the bid only if Microsoft keeps up to the search engine's value and the intereset of it's stakeholders. And on the other hand spokesperson from the Microsoft end, say that the economic demand stated by Yahoo is unexpectedly high hence, they decided to step out of the bid.

The Yahoo-Microsoft clash has been a hot topic of discussion for almost five months in the Online industry. Every one seemed concerned about the bid, and wanted to place their comment on it. Some said it would mean a stronger competition for Google, where as there were others who suggested that Yahoo will soon lose its identity if this merger took place, but now, when the bid is not taking place, not many mouths are opening. It seems this break up was a much expected one and people are sort of easy with the idea.

Which is a Better Couple: Micro-hoo or Yahoo-gle?

The internet Big Bs are on a run these days. They are busy trying to hook a partner for themselves for the big town hall ball.

It all seems like a love triangle to me. Or may be a fairy tale of the prince-princess and the bad man. Where unfortunately, Microsoft looks like the bad man. He tried to woo Yahoo into a love alliance with him, which the 'Lady' refused, and instead chose the handsome and wealthy prince as her partner to the town-hall Ball party.

Ok enough of that fairytale bit. But I was actually enjoying it as it seems no different from the tale. First it was Microsoft trying to team in Yahoo, which the later declined stating that MS was actually underrating it. (Underrating!!). Well I appreciate that the alliance did not take place, since, MS was hoping to destroy the leading search engine once it was in. the Micro-Yahoo team up would actually stand as a big danger to search engine marketing as a number of supporting websites like Flickr, Del-icio-us, would have come under the sword.

On the other hand the advertising campaign between Yahoo and Google seems to be a safer bid, where nothing seems to be so drastically destroying. But the fear of demolishing the existing power of search engine markting is what is worrying the world. After the Yahoogle thing, there might not be a top search engine and a following one. PPC will gain importance, and the organic search might just die a natural (an unnatural) death.

The Big Bs tell us that it is just a testing phase where they want to evaluate the success of the game. But they have not disclosed what is to be done if this test actually succeeds. Is Google really I mean REALLY going to team up with a rival and that too one who is lower in position. What's the gain?

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