B2B Budgets to Rise in 2008

A recent online survey reports that B2B companies are planning to increase their Internet marketing budgets for the year 2008. Given the tremendous impact of this marketing medium, more and more businesses are now planning to venture into it in full flow.

More than 60% of B2B entrepreneurs are planning to get into more number of ad categories; just an attempt to cater to diverse range of audiences. About 30% are planning to leave their budgets where they are, and only 10% want to decrease the allocated share.

The survey also revealed that most of the entrepreneurs (a good 62%) will be using the web mainly for customer acquisition. The rest 19% and 11% are aiming at increasing brand awareness and customer retention respectively.

And, this one's for service providers. More than 74% businesses are planning to spend their money on website development services. Email marketing (70%) and search engine marketing (64%) come next in the list.

Social networking, which was a 'hot' proposition all through the year 2007, is being sidelined by other forms of social media like online video, webcasting, etc. It would not be wrong to say that the age of Web 2.0 is just round the corner!

Web Community Calls for Stricter Internet Harassment Laws

The tragic death of 13-year-old Megan Meier has shaken the online community. The American teenage girl recently committed suicide; reportedly because she was being harassed through her MySpace account.

Megan's mother, Tina Meier, has called for strict action from the cyber law makers world over. She recommends criminalisation of such behaviour; and is getting tremendous support from web users, who are now voicing similar concerns.

There have been quite a few cases of harassment and bullying, especially involving teenagers. (I have even written a post on the same!). Most of the victims of such harassment usually go through tremendous mental stress, mainly because they are impressionable at this age.

Megan's act simply proves she was completely fed up of what was being written about her. And unfortunately, this is something that can happen to any one of us; anywhere. It is quite convenient for bullies to create an account in any of the social networking sites and write whatever they want, about whoever they want.

It is time Internet legislators step forward and come up with laws against stalking, harassment and child endangerment online. Some concrete action in this regard is expected by early next year.

Online reports claim that lawmakers in the US might actually make it a misdemeanour to misrepresent one's identity on the web, especially when you are sending messages to someone. In fact, there are reports that a bill on banning online harassment might be on the cards.

As a regular user of the World Wide Web, I too have the same concern. Youngsters, especially, should not be targeted in such a way that they are incited to do something drastic.

Opinionated? Spread your 'Knol' with Google

Search engine giant, Google, has recently announced the launch of its publishing platform. To be known as Knol (as in a unit of 'knowledge'), this platform will function on the lines of Wikipedia and Maholo – two of the most popular knowledge banks online.

Web users can create topics and write content on anything and everything that interests them. They can also use various tools to interlink articles and content on the website.

However, unlike sites like Wikipedia, Knol will give absolute power to its authors. It will actually acknowledge the source of a write-up's origin by highlighting its author. Therefore, as a contributor, you can make a name for yourself in through Google.

Users will not have the rights to edit articles posted online. They can only submit their suggestions to the original author for approval. Google itself will not indulge in editing or advocating the posted content.

Eventually, authors will also be able to monetise their content by using Google's contextual advertising programmes. This will motivate more web users to put forward their contributions for Knol. The lure of getting a 'byline' with your write-up will involve a huge number of people in this project.

Although experts insist that giving absolute power in the hands of authors will ruin Google's chances of competing with similar platforms, the company thinks otherwise. In fact, the search engine company is of the view that it will help online users make better use of web content.

Are you Looking for Yourself on the World Wide Web?

A recent survey has revealed that more than half of the global online population has looked up themselves or someone else they know on the World Wide Web. Interestingly, about 47% of Internet users have searched information on themselves.

Almost 36% of the respondents said they look up for people with whom they have lost touch over the years – these people can be from their school, college, office or neighbourhood. About 9% people revealed that they often use the Internet to dig up information about the person they are dating.

Contrary to over-publicised security fears, almost 60% of the respondents said they had no issues concerning the amount of info available on the web about them. In fact, they look forward to sharing their lives with friends and even strangers.

Web 2.0 sites like Facebook, YouTube, Flickr, MySpace, etc. are actually giving them the platform to network with like-minded people all over the world. Users are increasingly choosing to share personal data like videos, photographs, phone numbers, email ids, favourites, etc. over the Internet.

This free sharing of information is giving nightmares to web security vendors and privacy advocates who feel it will lead to trouble in the long run. According to them, there is no clarity over who uses this personal data and how is the exchange controlled.

Certain users, on their part, do take security measures like limited access. By and large, the online community seems hooked to the idea of search and share.

Google Zeitgeist Reveals All and Sundry

Invariably the most-awaited report for online businesses world over, the Google Zeitgeist is a marketer's 'trends manual'. Released annually by search engine giant Google, this report gives a highly accurate and detailed insight into the world of search queries.

With the release of the 2007 edition of Google Zeitgeist, businesses now have a fair idea of what sells in the online marketplace. At least they now know what their niche audience is searching for.

As per the report, Apple's iPhone is the fastest-rising global search term. It is followed by online community Badoo and social networking website Facebook. As far as Google News is concerned, showbiz easily takes the cake for being the most searched-for industry. Terms like American Idol, YouTube, 2007 Cricket World Cup, Britney Spears, etc. have dominated search engines.

Surprisingly, unlike Yahoo, none of the top searches on Google are related to environmental issues. Quite a glaring omission indeed! Interestingly, Google Zeitgeist reveals that the search engine is 'philosophising' big time. Users have posted millions of search queries seeking answers to their questions. Guess Google has taken the journalistic principle of 'Five Ws and One H' a little too seriously!

Overall, it will not be wrong to say that the Google Zeitgeist report lives up to its name. It actually reveals the spirit of today's web users and the kind of issues that interest them. Marketers, it is time to give your prospects due respect.

Email Junking – On a High!

A web security firm in the US has recently published reports stating that nearly 95 percent of emails sent in the year 2007 were 'spam mails'. And, expectedly, this form of junk advertising is loathed by recipients of such mails.

Despite the government's constant efforts in restricting the flow of unwanted messages, the amount of junk email is just growing every year. Sanctioned penalties for spammers has also not been able to check this nuisance.

And, the worst part is, spammers' identities are not traceable, as they use other people's websites or computers to send junk messages to online users.

The World Wide Web is encountering a 'spam war' between spammers and security vendors, with the latter voicing the need for round-the-clock defense operations to monitor such activities.

This new high in email junking will cost the web very dear, as most of its users are put off by this constant invasion of their inboxes. The report clearly states that more than anything else, recipients find it highly irritating. Whether this menace will be controlled or not, only time will tell.

YouTube Users to Share Ad Generated Profits

It is profit-making time again for users of YouTube. The highly-popular video-sharing web community has launched its Partner Program which allows the site's most prolific users to get a share of the its advertising revenue.

Users have the option of picking the videos that they want to be displayed alongside adverts. Thus, they will have the chance of earning a part of the revenues generated by these corresponding ads.

YouTube has invited applications from its users living in Canada and the US. The scheme is all set to cater to the international market soon. After receiving applications, YouTube will pick its most dedicated community members who have been uploading original content and have managed to build a significant audience on the site.

Users who have consistently complied with the website's terms of use stand a good chance at being selected for the profit scheme. The Partner Program works on a non-exclusive agreement, allowing users to post their videos elsewhere even if they become a partner with YouTube.

Although the amount of profit payable has not been made public as yet, for users, something is definitely better than anything.

The World Wide Web to Accompany Flyers Soon

In the next few weeks, a few airlines in Europe and the United States will begin testing what is touted to be the heralding of yet another new era in the World Wide Web. The concept of Airborne Internet is getting closer to reality with each passing day now.

Millions of travelers preparing to go on vacations this Christmas will get a first-hand experience of a new generation of on-board email and text messaging services. You can avail these in-flight services with the help of your cellphones or portable devices.

By 2008, most American and European airlines plan to roll out the technology across most of their fleets. As of now, a few airlines like JetBlue Airways, American Airlines, Virgin America, Alaska Airlines, Air France-KLM, BMI, TAP, Ryanair, etc., are providing this service either free or at a nominal price.

Even though many international airlines have been offering this service in their flights, it is now all set to take off commercially. Interestingly, flyers might also get the chance of making phone calls over the Internet.

Experts insist issues like air safety and communication regulators should be taken into consideration before airlines jump into this bandwagon, in lure of increased market value. As far as flyers are concerned, it is a case of the more, the better!

Internet Sales to Cross £7-Billion Mark

Christmas is set to bring in windfalls for web businesses world over. Since November end, online shoppers have been logging on to the Internet in unprecedented numbers and e-sales are touted to touch the magic figures of £7.4 billion by Christmas. This figure is a whopping 106 percent up from the sales figures of December 2006.

According to online statistics, the total amount of online sales is expected to touch £53 billion. About 62 percent people in the UK are using the web to shop for Christmas. With broadband making its way to more than 15.5 million households in the country, evening time is the highly profitable for businesses. This is because most shoppers prefer to use the web after office hours, in the comfort of their homes.

The decrease in security fears related to e-shopping has also contributed to this upsurge in sales. People are not very wary of trading online and are increasingly becoming familiar with using their credit cards without any trouble. Amazon, Play.com, Dell and Apple are reaping the biggest share of benefits from this shopping frenzy.

Happy shopping to all of us!!!

Internet Sales to Cross £7-Billion Mark

Christmas is set to bring in windfalls for web businesses world over. Since November end, online shoppers have been logging on to the Internet in unprecedented numbers and e-sales are touted to touch the magic figures of £7.4 billion by Christmas. This figure is a whopping 106 percent up from the sales figures of December 2006.

According to online statistics, the total amount of online sales is expected to touch £53 billion. About 62 percent people in the UK are using the web to shop for Christmas. With broadband making its way to more than 15.5 million households in the country, evening time is the highly profitable for businesses. This is because most shoppers prefer to use the web after office hours, in the comfort of their homes.

The decrease in security fears related to e-shopping has also contributed to this upsurge in sales. People are not very wary of trading online and are increasingly becoming familiar with using their credit cards without any trouble. Amazon, Play.com, Dell and Apple are reaping the biggest share of benefits from this shopping frenzy.

Happy shopping to all of us!!!

Nielsen to Foster Web Surveillance with New System

Media research giant, Nielsen, is developing a system that'll police websites for copyrighted material. Not just that, it'll also notify original site owners or content providers whenever their media material has been posted without due authorisation.

Working in collaboration with Digimarc, a digital watermarking technology provider, Nielsen is tapping its current technological expertise to come up with this system by the second quarter of 2008.

Initially, this service will be used for TV programmes, clips of which freely circulate in various user-generated content sites. According to industry researchers, most of this content is used without permission from or compensation to the copyright holder, that is, the original content provider.

This free sharing of data between peers has led to increased tension between Hollywood studios producing such programmes and Internet companies allowing such services. In fact, many studios have filed copyright infringement lawsuits against the biggest of web companies.

Hopefully, this new system will help bring down the number of such cases. As experts claim, it is not about policing the Internet, but about establishing stronger and more reliable relationships on the World Wide Web.

Web Hijack Plan Busted in Time

Just when we were talking about cyber espionage as a major security threat to the world, comes news that a planned web hijack campaign has been busted. Sunbelt Software, one of the companies responsible for this expose, claims that this operation could have been the biggest of its kinds.

The hackers had developed a huge number of malicious websites and tricked search engines to get high rankings on their result listings. Whenever a user typed search terms like 'Christmas Gifts', etc. these sites would come up on good rankings. If the user clicked on these links, their machines would have been hijacked and personal data accessed.

The owners of these malicious domains used comment spam on blogs to improve their prospects in search engine rankings. By doing so, they convinced search engines that they were good, real sources of information and deserved to be ranked high. These sites catered to a wide range of search terms, especially the ones related to the upcoming holiday fervour.

The thwarting of this campaign has alerted the online world and lay users. Industry experts are now planning to take more stringent measures to keep a tab on such fraudulent activities happening on the World Wide Web.

What has the World been Searching for? ... Latest Yahoo Report Reveals

Search engine giant, Yahoo, has come up with an exciting report on search trends based on its users' search queries. The year 2007 witnessed millions of web users making billions of searches on Yahoo, and this report enlists the most popular searches in various categories.

According to the report, YouTube, Wikipedia and Facebook have grabbed the top three spots in the tech list. The next three spots were taken by Apple's products and services, followed by gaming consoles. Interestingly, there have been a huge number of searches on environmental issues like global warming, solar energy, recycling, etc. This trend shows that people are getting increasingly concerned about issues that are directly not related to their lives.

Most consumers were keen to search for product recalls. Ranging from government reports to specific manufacturer recall lists, these searches actually show that users trust the web and feel that they can exercise greater control through this medium.

Above all, the Yahoo report reveals that the global populace has been using search engines like never before. From personal to global issues, people are interested in anything and everything, and they prefer using search engines to seek desired information.

Internet Bullying is the Latest Cause of Concern

Step aside Internet spies and hackers... the Bullies are on their way! Parents and schools in the US are having a tough time in battling a menace called Internet bullying. Kids are using the World Wide Web to send hateful text messages, abusive emails and spread cyber gossip. And the worst part is, all this happens from the supposedly 'secure' environment of their homes.

An increasing number of children insist that they had never been bullied before, and are therefore finding it exceedingly difficult to cope up with the situation. Experts assert that the solution does not lie in banning of the Internet. Instead, parents and teachers should come together and help kids out of such situations.

When it comes to the number of kids harassed online, the latest report shows a 50 percent increase in the 10 to 17 age bracket. It also states that more than 64 percent of the victims have not faced any kind of physical or verbal aggression otherwise.

The biggest reason behind the 'success' of Internet bullying is the anonymity factor of the web. You can easily create pseudo names or email ids and use them to harass others, without risking the revelation of your true identity.

Schools in the US are taking this matter seriously and plan to come up with strategies that can keep a check on these activities. Certain cyber-building policies will also be formulated in this regard.

With the Internet getting murkier with each passing day, you never know what you will have to counter the next time round.

Cyber Espionage Major Threat to Global Security

A recent cyber security report by McAfee, the computer security firm, has revealed that cyber espionage will be one of the greatest threats to global peace in the year 2008. It has raised concern that essential online services face a security threat from spies who have infiltrated the World Wide Web.

The 'virtual criminology report' states that the number of 'cyber terrorists' is on the rise. These entities are increasingly using the Internet as a weapon against national governments, attacking their infrastructure systems, including electricity, air traffic control, computer networks, finance markets, stock exchanges, et al. Not just this, they are also targeting individual companies that generate revenues in billions.

Industry experts insist that cyber crime has now become a global issue and is no more limited to just individuals. The only probable solution lies in governments joining hands to pursue corrective measures. This will involve development of technologies that can keep a check on cyber espionage, and if possible, control it to an extent.

And the 'Most-Visited Website' Award Goes To...

A recent survey, conducted by the portal Compete.com, has revealed a list of the 'Top 50 Websites' on the basis of their unique visitor numbers. The top ten domain names in this list are:

1. Yahoo.com
2. Google.com
3. eBay.com
4. MSN.com
5. Live.com
6. MySpace.com
7. AOL.com
8. Wikipedia.org
9. Mapquest.com
10. Microsoft.com
    

The survey took into account the period between September 2006 to September 2007 to calculate the visitor count of these sites. YouTube and Flickr are amongst the topmost gainers, as per the survey.

It has also been observed that sites offering peer-to-peer data sharing are gaining prominence in the lives of web users, as evidenced by the rise of YouTube, Facebook, Wikipedia, Digg, et al.

An increasing number of sites are raking in traffic in millions, and are constantly expanding their network by adding new features to existing domains, or creating new domains altogether.

Google Despises Paid Links

Webmasters paying money to garner links will now have a tough time in keeping their link building campaigns on the right track. Google, the biggest player in the search marketing industry, has announced latest webmaster guidelines that clearly state its disposition on this matter.

Google analyses both quality and quantity of links pointing to a site during the process of indexing. However, it'll now take a tougher stand on links that have been paid for. This is because an increasing number of webmasters are simply trying to consolidate their optimisation campaign by paying money to irrelevant web sources.

Buying or selling links for PageRank can have a negative impact on your site, resulting in a loss of rankings on the search engine's result listings. However, you can still buy links for advertising purposes.

Such links should be easily identifiable, and this can be done through some simple tactics like:

• Use the rel=“nofollow” attribute for the link's <> tag, so that the search engine crawler does not follow the link back to its source of origin.

• Use a robots.txt file to redirect such links to an intermediate page that has been already blocked by search engines.

If you are a webmaster, just be a little more careful when building links. Try something original and do not try to manipulate search engines – you cannot be successful at it all the time.

Moments that Changed the Web Forever - IV

I know I cannot continue with this topic forever... it might have gotten a tad bit boring. So, for the last post in this series, I shall talk about the four most impacting moments in the Internet's history.

Internet Browsers – October, 1969
Way back in the year 1969, the concept of Internet was being pondered upon by Professor Len Kleinrock. The idea took off when he tried to use a dedicated phone line to link a mainframe computer at UCLA to one at the Stanford Research Institute. He managed to transfer two alphabets before the system crashed. The second attempt, however, bore results, and the concept of Internet browsers came into being.

Google – September, 1998
This can be easily described as a historic 'invention' in the online world. Stanford University students Sergey Brin and Larry Page met in the year 1995, and within a year, started working on the concept of links influencing search engine rankings. In September 1998, they opened the first Google office in a garage, and changed the web forever. Google was the company that brought in the idea of profit sharing through search engines. Today, it is considered to be one of the most influential web entities in the world.

Netscape – August, 1995
Netscape was the pioneering effort in the field of Internet browsers. After going public with its shares in 1995, it actually went on to prove that the web is a great place for all kinds of marketing activities. The legacy has been carried forward by a number of web entities, many of which even went defunct in the process. But, Netscape continues to stand tall and make new strides in the online marketplace.

The World Wide Web – December, 1990
What can be bigger than the Web itself? The greatest moment in the history of the web is the moment of its creation. In the year 1990, the world got its Christmas present in the form of the world's first web server. The brains behind this operation were that of Tim Berners Lee and Robert Cailliau of the CERN research lab in Geneva. The first-ever content posted on the web was the CERN phone directory.

Today, the World Wide Web impacts almost every aspect of our lives, both personal and professional. And yes, this blog is very much a part of the same web!

Moments that Changed the Web Forever – III

This topic is getting even more interesting now. As the World Wide Web started to grow, it also became a platform for the coming together of entities bound by some common thread.

Social Networking – March, 2003
It all started with Friendster. And, as the name clearly indicates, it was a site meant for 'friends'; a source of networking on the Internet. By the month of July 2003, the site was being used by more than a million people, who liked 'staying in touch' through a common, feasible platform.

Today, Friendster, the pioneer, has lost into oblivion; sidelined by stronger competitors. MySpace, Facebook, Orkut and the likes were started on the same lines and continue to dominate web users' mindsets with increased doses of interactivity and that personalised touch.

Amazon – July, 1995
Termed as the 'world's largest book store', Amazon started operations in the mid of 1995, headquartered in a garage in Bellevue, Washington. Jeff Bezos, the founder of this all-inclusive online store, has actually revolutionised e-commerce big time. Today, Amazon sells anything and everything through its global network of affiliate programmes.

Domain Names – June, 1983
The domain naming system came into place in the year 1983, resulting from the combined efforts of Paul Mockapetris, Craig Partridge and the late Jon Postel. These guys did a world of good for web users by replacing numerical Internet addresses with real domain names.

Just imagine if we had to memorise all kinds of 12-digit numbers in order to open a website! It would have been so taxing. But thankfully, all we need to do is, type the domain name of the site, and the server itself will decode it into numbers and open the required Internet address.


Today, we can't actually think of the web without all these 'facilities'. More in the next blog...

Moments that Changed the Web Forever - II

Continuing with the interesting discussion on Moments that Changed the Web Forever, I would now like to talk about two of the other significant 'events' that changed the Online world over the years.

eBay – September, 1995
The concept of online shopping was initially quite far-fetched. But, in due course, every business – big and small – thought of cashing in on the frenzy to make millions through the web. eBay was the pioneer in this regard, as it fostered the creation of an online junkyard where you could dump and pick anything and everything.

As per reports, the first item auctioned on the site was a broken laser pointer that fetched $14.83. That was the September of 1995, and today, more than 12 years hence, eBay has carved a niche for itself, involving more than 60 million people in its functioning.

Wikipedia – January, 2001
Encyclopedia Britannica has been considered as the 'Bible' for knowledge seekers. With the introduction of Wikipedia, the free online encyclopedia, everybody got a chance of showing off his/her 'expertise' in the subject of their choice.

This all-inclusive website allows you to add or edit entries on any topic. It does not matter if you are not well-versed with the same; all you need is factual accuracy and some grammatical and linguistic sense.

Created by American Internet entrepreneur Jimmy Wales, Wikipedia has an archive of more than seven million articles in more than ten different global languages. It will not be an understatement to say that it is considered as the 'online answer' to almost all our queries.

More in the next blog... Moments that Changed the Web Forever - III

Moments that Changed the Web Forever - I

The World Wide Web came online in the year 1990. Today, seventeen years hence, it is an indispensable part of our lives, at least in an urban scenario. Thousands of events have shaped the way this medium has been perceived by users. There have been quite a few 'Eureka!' moments that'll go down in the history of the web as moments that changed it forever, and probably, for the good.

I would like to take you back down memory lane, and chronicle ten of the most significant moments in web history, in ascending order of importance.
1) Yahoo
2) eBay
3) Wikipedia
4) Social Networking
5) Amazon
6) Domain Names
7) Internet Browsers
8) Google
9) Netscape
10) World Wide Web

Yahoo – February, 1994
'Yet Another Hierarchical Officious Oracle', or Yahoo, was the brainchild of Stanford University students Jerry Yang and David Filo. It all started in the month of February 1994 when they posted a list of their favourite sites on the web. By April 1994, Yahoo came into existence, offering directory-style listings of important websites.

Eventually, it revamped itself time and again, developing into a web portal providing search, news, sports, entertainment, email, instant messaging, et al. Despite encountering stiff competition from numerous websites of the same era, Yahoo went on to expand its services and still continues to rule the online world.

The other important moments in this list will be talked about in consecutive blogs. Watch this space to know more about how the web became what it is today.

The Evolution of Online Marketing

The Internet was first introduced about 15 years ago. Back then, it was mainly used for email communication and data transfer, with most global entrepreneurs declaring it 'unfit' for marketing purposes.

The 'online marketplace' came into limelight, thanks to pioneering efforts from Netscape, one of the first Internet service providers in the world. The company presented remarkable strategies that could help foster web trade, raking in profits for buyers and sellers.

In the year 1995, Netscape floated its shares in the market, and this aroused public interest, with
advertisers making the most of this new advertising platform. In due course, the wide expanse, cost-effectiveness and easy accessibility of the Internet saw millions of businesses using this medium.

Today, more than half of the world's populace is hooked on to the web for information and entertainment related to an all-encompassing range of subjects. If you go by latest reports, Americans and Europeans surpass the others in terms of online purchases. This list will soon have new rank-holders, with the whole world preparing to join in the 'celebrations'.

One Big, Happy Internet Family

When we talk of the World Wide Web, the use of names like Google, Yahoo and Microsoft is inevitable. These three giant corporations are easily the most ubiquitous of the millions of entities entangled in this web. They are growing, and how! Whether it is a web portal, or software technologies, these companies have made acquisitions left, right and centre.

Shelving out billions every year, Google, Yahoo and Microsoft have made sure that no other company manages to topple them from the top three positions they have held on to for ages now. Don't believe me? Check out this list of prominent acquisitions made by these three companies in the last decade.

Google
Founded by Stanford University students Larry Page and Sergey Brin in the year 1998.

• Picasa (2004)
• Stake in AOL (2005)
• YouTube (2006)
• Postini (2007)
• FeedBurner (2007)
  

Yahoo
Founded by Stanford University students Jerry Yang and David Filo in the year 1994.

• GeoCities (1999)
• Overture (2003)
• del.icio.us (2005)
• Flickr (2005)
• BuzzTracker (2007)
  

Microsoft
Founded by Harvard graduate Bill Gates in the year 1978.

• Vermeer Technologies (1996)
• Hotmail (1997)
• DesktopStandard Corporation (2006)
• Parlano (2007)
• Jellyfish.com (2007)
  

Apart from these acquisitions, these companies have, time and again, developed or founded their own web applications for users worldwide. It won't be an understatement to say that every second website or web programme available on the web is a part of this one big, happy Internet family!

The Web Begins Here...

The online marketing domain is my forte. I am Rupiz Media, a UK based service provider dealing with various facets of this ever-evolving work sphere. This blog is my means of communicating with all those entangled in the World Wide Web. I will share, discuss and propagate issues that impact the online marketplace, and consequently, my standing in the same.

Online marketing was considered implausible in the nascent stages of the Internet's advent. However, today, almost two decades hence, it generates billions and employs scores of professionals worldwide.

This blog will be my mouthpiece for all those who care to find out more about Search Engine Optimisation, Pay per Click Advertising, Email Marketing, Web Design and Development, Content Development, Software Development, et al.

Latest industry news and developments related will be all talked about in this blog as we set about demystifying the Web for you. Watch this space for more...