Search engine giant, Google, has recently announced the launch of its publishing platform. To be known as Knol (as in a unit of 'knowledge'), this platform will function on the lines of Wikipedia and Maholo – two of the most popular knowledge banks online.
Web users can create topics and write content on anything and everything that interests them. They can also use various tools to interlink articles and content on the website.
However, unlike sites like Wikipedia, Knol will give absolute power to its authors. It will actually acknowledge the source of a write-up's origin by highlighting its author. Therefore, as a contributor, you can make a name for yourself in through Google.
Users will not have the rights to edit articles posted online. They can only submit their suggestions to the original author for approval. Google itself will not indulge in editing or advocating the posted content.
Eventually, authors will also be able to monetise their content by using Google's contextual advertising programmes. This will motivate more web users to put forward their contributions for Knol. The lure of getting a 'byline' with your write-up will involve a huge number of people in this project.
Although experts insist that giving absolute power in the hands of authors will ruin Google's chances of competing with similar platforms, the company thinks otherwise. In fact, the search engine company is of the view that it will help online users make better use of web content.
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