Microsoft Venture into SMS Services with Vodafone

The Internet is speedily moving into diverse verticals like mobile text messages in order to diminish the thin line between the two communication tools.

A partnership between mobile service provider Vodafone and Microsoft in order to provide SMS Search services to its users is one of the various moves that the two different services have taken in order to merge their services.

The use of internet through mobile phone devices is a growing concept across the globe. Users could easily browse through the net by connecting to world web through their mobile phone devices. This has made communication easier and more compact in nature. You did not need a pc to get Online, a small device as your mobile phone is sufficient..

Now with the emergence of sms search, the idea is getting broader. You need not log onto the internet in order to find things. All you need to do is sms your search keyword for subjects as diverse as content, images, ring tones, wallpapers, or even local directory or information on the nearest movie hall, restaurant or hospital.

This service is being made available initially in major cities including Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and few others by Vodafone. The service provider is planning to launch it in other cities soon after the launch and success of the service in these areas.

The speed in which the two major technologies the mobile phones and IT are merging is definitely surprising to the layman users. This growth is definitely going to result in a unique technological development in the coming days.

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Google Mobile Image Ads Now in India

The Google Mobile Image ads are similar to desktop web page ads, but are smaller in size.

Mobile image Ads, launched by Google in 13 countries including US, UK and India will provide a new way to mobile web surfers to interact with mobile web content. The image ads will be contextual and relevant with only one ad being displayed per page. This will make browsing through mobile web surfing quite interesting.

This new innovation by Google Mobile team is similar to the standard image ads that one sees on the web pages, just that they shall be smaller in size to fit the mobile screen. These ads are made to run on the content network of the mobiles too.

The mobile image ads have a higher click through ratio and hence are more beneficial to the advertisers than the normal desktop ads. The fact that these ads will be shown only one on each page are also a benefiting factor for the advertisers. And for the publishers it is always a beneficial deal. They can either choose to show only text ads or image ads, or they can also opt for a blend where their ad will have both text and image.

Google has also provided a benefit to its already AdSense users. In order to avail the facility of mobile image ads the AdSense user only needs to update their AdSense code in order to begin using their mobile ads.

The mobile ads are a yet another step that are getting the internet and the mobile synchronized into a more unified means of communication than it is individually.

Which is a Better Couple: Micro-hoo or Yahoo-gle?

The internet Big Bs are on a run these days. They are busy trying to hook a partner for themselves for the big town hall ball.

It all seems like a love triangle to me. Or may be a fairy tale of the prince-princess and the bad man. Where unfortunately, Microsoft looks like the bad man. He tried to woo Yahoo into a love alliance with him, which the 'Lady' refused, and instead chose the handsome and wealthy prince as her partner to the town-hall Ball party.

Ok enough of that fairytale bit. But I was actually enjoying it as it seems no different from the tale. First it was Microsoft trying to team in Yahoo, which the later declined stating that MS was actually underrating it. (Underrating!!). Well I appreciate that the alliance did not take place, since, MS was hoping to destroy the leading search engine once it was in. the Micro-Yahoo team up would actually stand as a big danger to search engine marketing as a number of supporting websites like Flickr, Del-icio-us, would have come under the sword.

On the other hand the advertising campaign between Yahoo and Google seems to be a safer bid, where nothing seems to be so drastically destroying. But the fear of demolishing the existing power of search engine markting is what is worrying the world. After the Yahoogle thing, there might not be a top search engine and a following one. PPC will gain importance, and the organic search might just die a natural (an unnatural) death.

The Big Bs tell us that it is just a testing phase where they want to evaluate the success of the game. But they have not disclosed what is to be done if this test actually succeeds. Is Google really I mean REALLY going to team up with a rival and that too one who is lower in position. What's the gain?

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Discovering the Benefits of PPC Services

Advertising on the internet is a very essential aspect of Online marketing. Amongst the various internet marketing process PPC Services is found to be the most beneficial.

Building up business in Internet can be quite a tedious affair. The most important aspect no doubt is advertising and promotion, and when promoting a business in internet, keywords play the most essential role.

When we talk of Online marketing the first thing that comes in our mind is search engine marketing. Search engine marketing as we know has two primary procedures. The organics search or search engine optimization and the paid service or PPC Services.

A growing population of Online business men, are realizing the benefits of PPC advertising in comparison to search engine optimization. One of the factor that makes PPC Services more effective than SEO, is its immediateness. PPC Services are fast in delivering results, and is hassel free too. There is not much of a trouble that the advertiser has to take except for bidding on keywords and to keep a track of the PPC Campaigns.

Though PPC Services are cost inclusive services as in comparison to the free organic submission these campaigns are worth all the money they involve, primarily because they are fast and secondly because they give you the desired position on the search engine result pages. The ROIs obviously increase when you are using PPC Services for your Online marketing campaigns.

What more, you can also experiment with different positions on the SERPs by bidding different keywords on different positions, and then analyze the results. Studying the performance of your PPC Services is not a very difficult task. Many search engines provide tutorials and instructions that help you study these reports.

Linking Benefits in Search Engine Marketing

Linking or Link Building is a very popular search engine marketing tool. Here are a few tips which will give you a way to benefit from linking.

Link Exchange program in search engine marketing is a very profitable technique of making your website popular on the web. Here are a few tips which will help you make your website link exchange program successful.

Search engine marketing is all about making your website popular and to increase the traffic flow of your webiste. And link exchange does just that for your website. The more the number of back links to your website, the higher is your site popularity and traffic movement. Lets check out a few ways in which you can enhance your search engine marketing through link exchange programs.

One of the easiest way to use back linking is to submit your website to open directory projects. This will give you a lot of exposure and will receive a lot of offers fro link exchange too.

Indulge in link exchange program only with websites that have the same website subject. Getting links from unrelated and irrelevant websites will not help increase your website popularity, rather will result in making it less popular in the search engine.

Start visiting popular blogs and forum sites, leave comments and post blogs there. Dont forget to add your website link in the signature place. This will also increase clicks to your website eventually giving a boost to your website search engine marketing strategy.

Submit articles to Online article submission websites along with a link to your website. You can add inlinks in these articles as they are more clickable than the bottom links. Article submission is a very useful way of gathering one way links. Remember one way links are more profitable than two way or three way link exchange.

Once you have successfully carried out these link exchange programs, keep a track of your website progress and experience your website progressing from fair to good and from good to excellent.

Landing pages are important in PPC Services

PPC Services are important search engine marketing tools that help websites increase their traffic flow.

Before beginning your PPC Campaign you make sure that your keywords are in place, your bidding amount is submitted and your dates are calculated. But this is not all, your vigilance should extend to your website content as well. Yes, the indication is towards your landing page.

It is extremely important that your landing page be as effective as your PPC campaign. The whole process of PPC Services is like a chained process. Keywords are given out of the website to the search engines. The Serach engines start bidding on those keywords and bring your website to the top of the SERPs. The chain ten completes and ends on your website again as soon as a visitor clicks on your PPC ad.

As soon as the visitor clicks on your PPC ad the job of the search engine ends and the task of the website begins. The search engine was only interested in bringing visitors. Now, how you treat your visitors and how successful you are in meeting their requirement depends on your website content.

The landing page is the first page your visitor sees and thus, it is important that it has all the important features which the visitor is looking for. The landing pages are the first point of interaction between you and your visitor hence, it is important that it be the most informative as well as impressive part of the website. Make sure you are making sense in what you are saying in your landing page. Dont get too philosophical with your content. Be short and to the point. Your target action too must be clearly indicated in your landing page.

The success of your PPC Services does not only depend on the number of clicks that it generates, rather it depends on the number of leads that are converted through those clicks.

Customized Media Kit for Publishers

Advertisements can now be sold directly to advertisers. Internet marketing is increasingly becoming much more handy and useful to publishers and advertisers.

The rapid growth of internet marketing is getting more and more dynamic and versatile with the expansion in its network. Earlier advertisements could be placed only when the publisher came into contact with an advertiser through an ad network. They would meet a deal and only decide on factors that were agreeable to each other and then share their revenue with the ad network.

But with the introduction of this new tool called the media kit, selling advertisements to advertisers has become direct and more convenient. This media kit has some unique features which will make tracking the performance of the advertisements much more feasible. The report would show, who visited the website, the ad placements that are available in the website, the publisher charges for the ads you place in the website and also the contact details of the concerner website.

Advertisements as we know, are one of the strongest USPs of internet marketing. It is a powerful medium of gaining exposure and popularity on the web. As this internet marketing medium is rapidly growing the introduction of such compact media kits has made advertising a simpler job. The only harmful aspect of this new technique is the elimination of the ad networks from the scene. Where so far the ad networks were enjoying a comfortable and filling piece of the cake, this medium has completely removed them from the scene.

Does this mean that the fate of all the ad networks is now in danger? But at the same time we also need to wait and analyze until we find out how this new technique is actually working.

Market Yourself Through Videos Online

Video marketing is a good tool of Online marketing which is both effective and entertaining too.

Do you love shooting with your digital camera or video camera? If yes, then you need to go anywhere else to market your products. All you need to do is pick your digicam and convince a friend to act as a model to your play. If the friend idea does not appeal much, you can have a video of your presentation to act as your video marketing tool.

Yes guys, with the rapid growth of video uploading websites like Flickr and YouTube, the concept of video marketing has grown big time. More and more websites are taking up the concept and are uploading interesting videos onto these websites.

These Online videos are interesting to watch as they are done up very creatively. As far as the benefits of this Online marketing tool is concerned, it is helpful in reaching out to a wide range of probable consumers. Thanks to the popularity of these video sites, there are a good thousands of visitors to these websites everyday, and your advertisement appearing on such high trafic pages is bound to be exposed to the high traffic too. As a result, your website will not only become popular but will also capture a good traffic into the websites as well,

A personal reason why I like video marketing as an Online marketing tool is because it helps me showcase the creative genius in me

Blog for Better Search Engine Marketing Results

Blogging is an important search engine marketing tool. Find out how.

Just as I am writing this blog post, I am actually making a way to increase the traffic flow to my website. Yes, blogging dose increase website traffic. All those of you who loved the concept of blogging will now love it even more, since every post that you add will help in increasing traffic and will boost your search engine marketing technique.

The blog posts are set up with a clear navigation ensuring that every page is linked to the main page, so that the traffic on the main page is high. Blogs act as a great means of gathering one-way link to your website. In order to ensure that your blogs is actually acting as great startup to your website, make sure that your blog is optimized properly. Here are some ways in which you can ensure that your website is properly optimized.

Make a wise selection of your blog and SEO keywords. Keywords are an essential requirement of search engine marketing. And it is best to use lucrative keywords which will help generate a steady flow of traffic to your website every time. But remember not to over do this lucrative keyword business. It is not always that the keywords that you use in your blogs will give you sale returns. Many websites suffer from this disease of having visitors but no business. To avoid such incidents, make sure that you are using some of the high demand keywords as well in your blog so that they are able to convert into sale too.

Keep track of your blog web analytics to find out the frequency of search engine spider visits to your blog. This is an important step in search engine marketing. Study the spider frequency and time your blog updation accordingly in order to receive the best of its results.

Become a Professional Website Designing Service Provider

Beginning your profession as a website designer? Here are a few tips which will make you a professional website designing service provider.

There are several organizations today, that are ready to provide website designing services Online. But not all of them are equally effective and genuine. Here are a few factors which I believe makes a professional website designing service.

All professional designers should always keep in mind that the client who has approached you for his website is willing to have his website professionally treated and will want the best return for his money too. Hence, you too need to show your professionalism to them, so as to convince them that you shall be doing justice to their business.

Here are a few tips which will help you get more organized in your business and will also give your work a more professional touch.

Planning should be the first step of a professional website designing service. Sit with your client and plan why they need a websites, what they need in the website and what specific features they require in the website that will make them different from the rest. Doing this will definitely make your client believe that you are serious about doing business and that they can rest assure of a good output from you.

Talk to your clients directly about the softwares that you will be using in your website, and tell them about the use and benefit of each one of them. This is a trait of a professional website designing service provider. They do not believe in keeping anything hidden under the blankets.

Make your client very much a part of your website creating activity, be it in the selection of layout designs or content correction. Everything must be under the vigilance of the client. Take up the responsibility of a updating the website with minor changes where ever required without charging for them. Yes, do not charge for minor changes in the website, this will help in building a trustworthy relation with your client. Becoming a professional website designing service provider is not a difficult task all you need is a little patience and a little brain thats it :)

Are You Fit For Social Media Optimization

So far we only knew about search engine optimization. But the shift now to a more dynamic social media optimization is more challenging and interesting too.

Internet marketing widely depends on how well the website is promoted. Earlier marketing tools like email marketing and online advertising techniques were used to popularize a website, but with the onset of social media sites a major chunk of these promotional activities were handed over to the social media websites. The concept of using these websites for promotion is popularly known as social media optimization.

Social Media Optimization is no different in concept than the other online promotional techniques. Yet SMO has its own individual nature and unique features which it uses in order to optimize websites. The main aim of SMO is to increase the linkability of a website. While undertaking the social optimization of a website, the SMO guidelines make sure that the look and feel of the website is cool and appropriate for social optimization. A too shabby looking website will definitely not serve the purpose.

Social media optimization generally works towards generating a good amount of traffic to a website. Well that indeed is the dream target for any website. But in order to make sure that your website receives a good amount of traffic it is important to keep your website updated all the time. Use good amount of content (information) in your website, so that the visitor goes back satisfied and recommend your site to others too. Keep your website simple. Do not complicate navigation or activities in your website, this will annoy the visitor and he might not refer to your site again.

Social media optimization is the next largest thing after search engine optimization and is doing big time business. Make good use of these opportunities and see your websites enjoy the benefits of the technique.

Web 2.0 Tools: How to get started with RSS Feeds

Really Simple Syndication rather ‘remote site syndication’ or RSS is a format used for syndication news and content of news like nature.

Today RSS or remote site syndication is being used as an web 2.0 tool. RSS is a great marketing tool that can be used to publicize content pages of a site that are news or have news like nature. RSS Feeds help you to reach out to thousands and millions of readers across the globe and help to promote and market your business.

RSS Feeds is not only an effective web 2.0 Tool but will also be a good source of income for you too. Want to know how RSS can become a profit earning business? Read further.

RSS the latest web 2.0 tool is a perfect replacement to your email marketing strategy. If your are using RSS as your latest marketing tool, chances are that your email will be reader ten times more than what they were earlier. RSS mails do not run the risk of getting filtered, as a result of which your mails are read by a greater number of people.

Make use of the RSS that are present in other online directories. Write your product review and articles on your product aggressively on these directories so that they are promoted and marketed well.

The web 2.0 Tool RSS is an interesting concept where the content gets updated automatically. RSS Feeds can also help you generate more traffic to your websites. For this you need to build your own RSS Feed.

Things that you need to keep in mind while you go about using RSS Feeds is to make sure that you incorporate them in your search engine ad. Keep your content recent and interactive. Make sure that your RSS is regularly updated, because there is nothing less important and unimpressive than having a backdated RSS Feeds.

There are several web 2.0 tools but the RSS feeds is one of the most important and effective tool these days.

The Stages of Website Development

The initial stage of website development is actually the deciding factor of website creation.

Planning to develop a website? Are you planning to do it on your own? Well, if your answer is a Yes, then I will have to ask my next round of questions too.
Do you have the required skills? Have you done your homework? Have you gathered enough information through effective R&D? If you are doubtful about these answers then I’ll only ask you one question, Are You Ready to learn?

Alright, I assume that you answered in affirmative to the last question and that’s the reason why you are interested in reading further. So lets just begin the game. Yes, website development is a game and interesting game for those who love the technical world. And like any other game, there are a set of rules and regulations in this game too.

Rule one of the game is to Project Planning. Project here is referred to the website, and planning is to decide on the fate of the website. This infact is the most important stage of website development. Here you not only decide what is the project and how it should appear, but even other details like who it shall target, what should be the target, how to attain the target and what to add and avoid.

The second rule or the second stage of website development is Research and Development. Once we know what we have to achieve, our next goal is to find out how we can achieve it and if there is a simple and ironed way to go about it. Say for example your website requires a shopping cart facility in it. Then you need to know how a shopping cart functions, what are its requirements, and how can you go about creating it.

The third stage of website development is production. This can be compared to playing the game. It is here that all your planning and R& D is actually executed and implemented to see if they are fruitful or not. The actual website development takes place in this stage where your website is created, given a face and a character and added features.

Comes next the analysis stage or the beta stage of website development where the usability of the website is evaluated. If things implemented in the production stage are found non functional in the beta stage, suggestions for changes and replacement are provided.

These are just a few initial overview requirement of website development. There is much more in each of the steps which you shall understand only when you are already into the game.

The Different Phases of Web Application Development Program

Web application development is a collective effort. It requires a lot of R&D and set targets to attain the right result.

Before you set up your web application development program, there are a few factors which are essential to remember. The web application development is ideally divided into four different phases which collectively bring out the result of a complete web development project. These phases are divided into the Path, Plan, Development and Testing.

The first stage of any web application development is ‘the path’. Path is nothing but the route or the direction which the management and the developers set for their project. A web application is generally developed for a client or for an internal requirement. The guidelines are set and the requirement is placed before the developer team who proceed towards attaining the set goal after recognizing its restrictions and limitations.

Now that your project guidelines are set, you need to begin working on the project plan. Planning is the most essential stage of any web application development. All necessary decisions and directions are generally taken in this stage. The next step i.e. development is entirely dependent on the planning phase of the web application program. The developers start working on the project as directed in the project plan.

Once the project plan and its specifications are ready, the developers begin working on the project. The web application is developed entirely in this stage. The programmers begin incorporating codes and data variables that will be used throughout the project. The development team prepares a milestone project which is almost like a complete web application and forwards it to the quality testing department.

This is the final stage where web application development actually comes to an end. The testing and support verification of the application is carried out in this phase and stability is provided to the project.

Web Application Development is complete once the quality department says a yes to it and it is ready for use on the client end.

Who Needs Web Application Development Services

Internet is growing rapidly and so are its users. The internet is known to have contributed highly in the global economic growth. And a major share of this success goes to the use of web application services.

Business strategies and policies incorporated on the web through users, business and data services are collectively called web applications. In today’s e-business this has become a key functional point. Every business that wishes to make big on the internet is using a combination of various web application services in their day to day business.

Companies that are into B2B service sector know, that the trend these days is to do business on a private network that is secured and convenient too. Web application development and a combination of various other SEO services have enabled this to happen. This was a popular concept overseas for quite some time, which is now getting popular in India too.

A typical web application development service requires a three tier system involving the user, business service and data availability. This service is useful not only to the major business players but is also a profit deal for other smaller businesses too who wish to make it big in the web industry.

Right from developing complicated technical software to maintaining internal documents almost anything can be designed on these web application development services which will help make your business smooth and shall also give you a cutting edge success in your online business. The most important part though is to choose the right application which in future shall be the most beneficial to your business.

Banner Advertising – The Latest Trend of Online Marketing

Before I attempt to jump on to why is a highly creative banner ad so important, (which I am actually quite eager to jump to), let me just begin with what is banner advertising. Basically banner advertising is a form of online marketing where you place ads on various websites for attaining different kinds of marketing goals.

The marketing goals that advertisers usually try to accomplish through banner advertising are leads generation, sales or conversion and most commonly brand awareness. Since banner advertising is effective medium to accomplish these and more marketing goals, therefore advertisers are actually going gaga over banner advertising and online ads.

The best way to maximize your appearance and that too with little investment is by joining an established ad network. Rupiz Ads is one such ad network that is functioning in India, USA and UK. Many advertisers, in fact most of them, do join some ad network to make their online marketing campaign be beneficial and effective.

Now comes my favorite part – the creative input. Banner ads allow animations, graphics and rich media. Therefore, one can be as creative with the ads and make arresting creatives that would not just make the ad look interesting, but first it would do the main role of catching the reader’s attention. Now, amidst a sea of such interesting ads, it becomes a real challenge to actually cut through the clutter and make your impact. This is the reason, why many advertisers get their ads done by professionals and media experts.

Banner Advertising Exposed

The first thing that comes to the mind of a web publisher, who wants to sell the space on his web site, is banner advertisements. Banners are the most common and popular formats used in online advertising. It has many advantages over other advertising tools.

If you look at the services provided by online marketing companies, you would prominently find banner advertising in the list. Banner advertising offers a very simplistic approach to generate revenue for publishers. The publisher simply has to designate a space for the placement of a given size of banner.

In banner advertising, the head and the footer serve as ideal places. Banner advertisements placed at these positions are paid higher; generally the one at the top is the most paying. Other than these two positions, banners can be placed anywhere on the web site.

If you ask for my suggestion I would recommend banner for agencies interested in advertising and visibility on the web. Therefore, banners on cost per impression basis serve as best. For CPA (cost per action) models, the header might work, but it is least possible in case of footer. That area is one which receives minimum activity like mouse action or click on the web page.

Banners are standard formats. They appear in certain specified sizes. Banner ads are delivered by a central advertisement serving program. So you do not have to worry much. It is also the safe bet. And by signing up for a program which pays for impressions, you only have to care about your web site performance and promotions.

Supported with animations and catch presentations, banners are the attention grabbers. On a web site with a good banner, the maximum attention would be near the banner. By placing the right content there, the marketers can enhance their campaigns and programs.