A recent online survey reports that B2B companies are planning to increase their Internet marketing budgets for the year 2008. Given the tremendous impact of this marketing medium, more and more businesses are now planning to venture into it in full flow.
More than 60% of B2B entrepreneurs are planning to get into more number of ad categories; just an attempt to cater to diverse range of audiences. About 30% are planning to leave their budgets where they are, and only 10% want to decrease the allocated share.
The survey also revealed that most of the entrepreneurs (a good 62%) will be using the web mainly for customer acquisition. The rest 19% and 11% are aiming at increasing brand awareness and customer retention respectively.
And, this one's for service providers. More than 74% businesses are planning to spend their money on website development services. Email marketing (70%) and search engine marketing (64%) come next in the list.
Social networking, which was a 'hot' proposition all through the year 2007, is being sidelined by other forms of social media like online video, webcasting, etc. It would not be wrong to say that the age of Web 2.0 is just round the corner!
More than 60% of B2B entrepreneurs are planning to get into more number of ad categories; just an attempt to cater to diverse range of audiences. About 30% are planning to leave their budgets where they are, and only 10% want to decrease the allocated share.
The survey also revealed that most of the entrepreneurs (a good 62%) will be using the web mainly for customer acquisition. The rest 19% and 11% are aiming at increasing brand awareness and customer retention respectively.
And, this one's for service providers. More than 74% businesses are planning to spend their money on website development services. Email marketing (70%) and search engine marketing (64%) come next in the list.
Social networking, which was a 'hot' proposition all through the year 2007, is being sidelined by other forms of social media like online video, webcasting, etc. It would not be wrong to say that the age of Web 2.0 is just round the corner!
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