Yahoo Choose Google Over Microsoft Deal

Yahoo rejected Microsoft's proposal that called for restructuring of the Yahoo Search engines.

All those of you who thought that Yahoo and Microsoft story was dead, wake up! The past two days have been quite an uproar in the Yahoo and Microsoft office. The second largest search engine Yahoo, once again rejected the joint deal of Microsoft and investor Carl Icahn. This deal entailed Yahoo to restructure it's search engines business to Microsoft. The internet marketing company, who has been valiantly fighting the Microsoft deal for months now, has finally told it's suitor to bid to buy the whole of Yahoo.

If news is to be believed, it is said that Yahoo was given less than 24 hours to decide on the proposal. Well, this oulds more like a do or die situation. Wonder what was so critical at Yahoo that Microsoft had the upper hand of offering just a couple of hours to the leading internet marketing company.

Yahoo is said to have rejected the offer considering the on going Google deal more lucrative and less risky than handing over their search processes to Microsoft.

While, Yahoo is notready to hand over its most advantageous search business to Microsoft because of loss to it's stake holders, shall we take it, that the search engine will be ready to deal with Google if ever it stretched it's hand for friendship? After all, Yahoo agrees that business with Google is more lucrative than Microsoft. So what's up next Mr. Yahoo Yang.

Internet Will Not Be Free by 2012

From email subscribers to online marketing and even search engines, all are going to be packaged. Thats what the future of internet holds.

Cannot decide whether to call it a good news or a bad on now, but as the buzz says, internet will soon transform into television like medium. Very website you wish to visit will be available within a small package like module which to which, you can subscribe monthly. The news also indicates that all small and medium sized websites will soon merge into the bigger ones, who will then transform into the few leaders, who shall be providing all required facilities to the visitors.

As a matter of fact all major internet providers have already begun making arrangements and agreements in order to switch to the mode by 2012. not knowing the real intention why this step has been taken, and what good is it going to do to the industry, we can only suggest that the internet is indeed an essential platform for everyone today, and losing its freedom, will make it extremely unreachable and irrational for the rest of the world to connect to their favourite mode of interaction.

This piece of news is said to be confidential and in extreme hush-hush mode until now, but coming to know of their intentions now, it would be good if we already push ourselves into action and prevent any such thing from happening.
Source: http://ipower.ning.com/netneutrality

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Yahoo Web Search Shall Now Be a Safer Experience

Websites that could harm the user's computer just by visiting shall be now eliminated.

Yahoo the leading web search engine has partnered with a technology security agency McAfee to ensure a safer search browsing experience for you and your website. Yahoo is making a great move to save your computer from unwanted viruses which might enter your computer by entering websites that are listed in the search engines but are unwanted and useless.

The search scan feature by Yahoo, will also provide alerts about 'potentially risky' websites. Risky websites are those websites that have issues relating to spyware, adware and other spiteful sites that can cause harm to your computers. More over the Scan search feature shall also be picking out websites that have been reported for email spamming. Websites that are responsible for flooding user inboxes with unwanted emails shall also be moved out of the search list.

Now searching the web will become a safer experience and much more refined too. Web searchers will not have to worry about pc viruses or malicious websites that will import their email id and fill their inbox with spam mails. This is a unique measure taken by Yahoo, which no other search engine had thought about so far.

These measures of introducing a more refined search technique are making search engine marketing a more reliable source of looking for stuffs on the web.

Road Maps on your Mobiles Now

From paper to Internet and now on the mobiles. Our traditional road maps have had a long journey indeed.

Going to a place was quite a problem especially if you are new to the place. Either you are mis-guided by the locales or the local transports thug you with huge conveyance fare. Such problems shall not affect your movement in a city any longer. The leading landmark providing website in India routeguru.com that also give you the exact direction from one place to another has now launched its SMS services in india. Now getting route directions from one place to another is not a problem any longer.

All you need to do is write an SMS to the website's mobile service operator quoting your source location name and destination name and send it across. The route will soon flash on your screen at a very nominal cost. This latest technological invention does not leave you wandering and lost on the roads any longer. It is as convenient as having a guide walking with you throughout.

The fusion of mobiles and internet has taken an exciting turn. It often seems like an unusual merger of the two biggest technological tools. Looking at it from one angle it seems like a unison where one is supporting the other, whereas from the other side it seems like a tug-o-war between the two, where one is biting over the other's piece of cake.

Microsoft Yahoo Google Verbatim

Microsoft Corp is trying to leave no stone unturned for the yahoo deal and it seems that in coming few days online marketing would experience a sea change. The software giant has offered a higher takeover bid in front of Yahoo Inc, hoping to reach a friendly deal after weeks of speculations. But still the chances are no better than 50-50.

Microsoft upped its offer beyond the original value of $44.6 billion, or $31 per share. The New York Times reports that Microsoft boosted the offer by several dollars per share, lending weight to the assertion by many market analysts that Microsoft can afford to pay up to $35 a share.

Even as Microsoft and Yahoo were talking, Yahoo was also talking with Google about a broader search advertising partnership. Now latest buzz is that if talks with Microsoft collapse then Yahoo will probably follow through with a Google deal which promises a paradigm shift for the whole Internet marketing scene. In fact in may also change the search engine marketing models.

Now the Internet marketing world is waiting impatiently for the final outcome of the talks among the three global leaders in their own fields which are Microsoft, Yahoo and Google.

Microsoft Venture into SMS Services with Vodafone

The Internet is speedily moving into diverse verticals like mobile text messages in order to diminish the thin line between the two communication tools.

A partnership between mobile service provider Vodafone and Microsoft in order to provide SMS Search services to its users is one of the various moves that the two different services have taken in order to merge their services.

The use of internet through mobile phone devices is a growing concept across the globe. Users could easily browse through the net by connecting to world web through their mobile phone devices. This has made communication easier and more compact in nature. You did not need a pc to get Online, a small device as your mobile phone is sufficient..

Now with the emergence of sms search, the idea is getting broader. You need not log onto the internet in order to find things. All you need to do is sms your search keyword for subjects as diverse as content, images, ring tones, wallpapers, or even local directory or information on the nearest movie hall, restaurant or hospital.

This service is being made available initially in major cities including Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and few others by Vodafone. The service provider is planning to launch it in other cities soon after the launch and success of the service in these areas.

The speed in which the two major technologies the mobile phones and IT are merging is definitely surprising to the layman users. This growth is definitely going to result in a unique technological development in the coming days.

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Google Mobile Image Ads Now in India

The Google Mobile Image ads are similar to desktop web page ads, but are smaller in size.

Mobile image Ads, launched by Google in 13 countries including US, UK and India will provide a new way to mobile web surfers to interact with mobile web content. The image ads will be contextual and relevant with only one ad being displayed per page. This will make browsing through mobile web surfing quite interesting.

This new innovation by Google Mobile team is similar to the standard image ads that one sees on the web pages, just that they shall be smaller in size to fit the mobile screen. These ads are made to run on the content network of the mobiles too.

The mobile image ads have a higher click through ratio and hence are more beneficial to the advertisers than the normal desktop ads. The fact that these ads will be shown only one on each page are also a benefiting factor for the advertisers. And for the publishers it is always a beneficial deal. They can either choose to show only text ads or image ads, or they can also opt for a blend where their ad will have both text and image.

Google has also provided a benefit to its already AdSense users. In order to avail the facility of mobile image ads the AdSense user only needs to update their AdSense code in order to begin using their mobile ads.

The mobile ads are a yet another step that are getting the internet and the mobile synchronized into a more unified means of communication than it is individually.

Which is a Better Couple: Micro-hoo or Yahoo-gle?

The internet Big Bs are on a run these days. They are busy trying to hook a partner for themselves for the big town hall ball.

It all seems like a love triangle to me. Or may be a fairy tale of the prince-princess and the bad man. Where unfortunately, Microsoft looks like the bad man. He tried to woo Yahoo into a love alliance with him, which the 'Lady' refused, and instead chose the handsome and wealthy prince as her partner to the town-hall Ball party.

Ok enough of that fairytale bit. But I was actually enjoying it as it seems no different from the tale. First it was Microsoft trying to team in Yahoo, which the later declined stating that MS was actually underrating it. (Underrating!!). Well I appreciate that the alliance did not take place, since, MS was hoping to destroy the leading search engine once it was in. the Micro-Yahoo team up would actually stand as a big danger to search engine marketing as a number of supporting websites like Flickr, Del-icio-us, would have come under the sword.

On the other hand the advertising campaign between Yahoo and Google seems to be a safer bid, where nothing seems to be so drastically destroying. But the fear of demolishing the existing power of search engine markting is what is worrying the world. After the Yahoogle thing, there might not be a top search engine and a following one. PPC will gain importance, and the organic search might just die a natural (an unnatural) death.

The Big Bs tell us that it is just a testing phase where they want to evaluate the success of the game. But they have not disclosed what is to be done if this test actually succeeds. Is Google really I mean REALLY going to team up with a rival and that too one who is lower in position. What's the gain?

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Customized Media Kit for Publishers

Advertisements can now be sold directly to advertisers. Internet marketing is increasingly becoming much more handy and useful to publishers and advertisers.

The rapid growth of internet marketing is getting more and more dynamic and versatile with the expansion in its network. Earlier advertisements could be placed only when the publisher came into contact with an advertiser through an ad network. They would meet a deal and only decide on factors that were agreeable to each other and then share their revenue with the ad network.

But with the introduction of this new tool called the media kit, selling advertisements to advertisers has become direct and more convenient. This media kit has some unique features which will make tracking the performance of the advertisements much more feasible. The report would show, who visited the website, the ad placements that are available in the website, the publisher charges for the ads you place in the website and also the contact details of the concerner website.

Advertisements as we know, are one of the strongest USPs of internet marketing. It is a powerful medium of gaining exposure and popularity on the web. As this internet marketing medium is rapidly growing the introduction of such compact media kits has made advertising a simpler job. The only harmful aspect of this new technique is the elimination of the ad networks from the scene. Where so far the ad networks were enjoying a comfortable and filling piece of the cake, this medium has completely removed them from the scene.

Does this mean that the fate of all the ad networks is now in danger? But at the same time we also need to wait and analyze until we find out how this new technique is actually working.

Yahoo! Wants Microsoft to Raise its Offer

Well I am back with all the latest, juicy bits of information on the Microsoft-Yahoo! deal. While we were having fun on the weekend, both these companies were busy chalking out their strategy. And with the next move, this is what the chess board looks like- Yahoo! has decided to prolong this takeover bid.

For all you people who thought that Yahoo! would give in without a fight are in for a surprise.Yahoo's board has declared that Microsoft’s $44.6 billion offer “massively undervalues" the company. According to a report in The Wall Street Journal, Yahoo is planning to turn down Microsoft's offer.

Even though I may not know what is going on in their boardroom, but one thing is as clear as crystal-Yahoo is aiming at milking as much as they can from this deal. Yahoo! has given an indication that it might consider the offer if Microsoft is ready to shell out at least $40 a share. Such a settlement would increase the worth of Microsoft's original cash-and-stock bid by more than $12 billion.

Microsoft on its part is hesitant to launch a proxy fight to push out Yahoo's board. A fight could increase the probability of major Yahoo employees leaving the company. Their endeavor appears to seamlessly blend the 2 companies.

Now the question that plagues everyone’s mind is how far Microsoft will go to get Yahoo! in its kitty. Microsoft has $21 billion in cash and Chris Liddell; the chief financial officer disclosed last week that Microsoft may have to borrow money to raise some amount of the cash needed to finance the deal.

To me this latest move is nothing but typical merger-and-acquisition maneuver. Only time will tell if this deal turns out to be a hostile takeover in the end.

B2B Budgets to Rise in 2008

A recent online survey reports that B2B companies are planning to increase their Internet marketing budgets for the year 2008. Given the tremendous impact of this marketing medium, more and more businesses are now planning to venture into it in full flow.

More than 60% of B2B entrepreneurs are planning to get into more number of ad categories; just an attempt to cater to diverse range of audiences. About 30% are planning to leave their budgets where they are, and only 10% want to decrease the allocated share.

The survey also revealed that most of the entrepreneurs (a good 62%) will be using the web mainly for customer acquisition. The rest 19% and 11% are aiming at increasing brand awareness and customer retention respectively.

And, this one's for service providers. More than 74% businesses are planning to spend their money on website development services. Email marketing (70%) and search engine marketing (64%) come next in the list.

Social networking, which was a 'hot' proposition all through the year 2007, is being sidelined by other forms of social media like online video, webcasting, etc. It would not be wrong to say that the age of Web 2.0 is just round the corner!