Invariably the most-awaited report for online businesses world over, the Google Zeitgeist is a marketer's 'trends manual'. Released annually by search engine giant Google, this report gives a highly accurate and detailed insight into the world of search queries.
With the release of the 2007 edition of Google Zeitgeist, businesses now have a fair idea of what sells in the online marketplace. At least they now know what their niche audience is searching for.
As per the report, Apple's iPhone is the fastest-rising global search term. It is followed by online community Badoo and social networking website Facebook. As far as Google News is concerned, showbiz easily takes the cake for being the most searched-for industry. Terms like American Idol, YouTube, 2007 Cricket World Cup, Britney Spears, etc. have dominated search engines.
Surprisingly, unlike Yahoo, none of the top searches on Google are related to environmental issues. Quite a glaring omission indeed! Interestingly, Google Zeitgeist reveals that the search engine is 'philosophising' big time. Users have posted millions of search queries seeking answers to their questions. Guess Google has taken the journalistic principle of 'Five Ws and One H' a little too seriously!
Overall, it will not be wrong to say that the Google Zeitgeist report lives up to its name. It actually reveals the spirit of today's web users and the kind of issues that interest them. Marketers, it is time to give your prospects due respect.
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