Media research giant, Nielsen, is developing a system that'll police websites for copyrighted material. Not just that, it'll also notify original site owners or content providers whenever their media material has been posted without due authorisation.
Working in collaboration with Digimarc, a digital watermarking technology provider, Nielsen is tapping its current technological expertise to come up with this system by the second quarter of 2008.
Initially, this service will be used for TV programmes, clips of which freely circulate in various user-generated content sites. According to industry researchers, most of this content is used without permission from or compensation to the copyright holder, that is, the original content provider.
This free sharing of data between peers has led to increased tension between Hollywood studios producing such programmes and Internet companies allowing such services. In fact, many studios have filed copyright infringement lawsuits against the biggest of web companies.
Hopefully, this new system will help bring down the number of such cases. As experts claim, it is not about policing the Internet, but about establishing stronger and more reliable relationships on the World Wide Web.
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