The Best Way to Pay Per Click Advertising

Pay per click is the bidding service of the search engines. Ranking through pay per click is easy but it needs care to convert traffic into leads through PPC campaigns.

Pay per click is no doubt a short cut method of ranking on the search engine result pages that involve money transactions too. Since the bidding can also make you rank top in the search engine result pages, pulling traffic through these search engines is also not a difficult task. But where most people get killed is when it comes to converting the traffic to leads or sale.

Yes, converting traffic to successful leads is a tough job, but that is also the crux of the whole process. There are a few things that you need to keep in mind while you are using the pay per click technique to market your website.

The first and the most important thing in a website is the landing page. The page to where, the user will land on clicking on your pay per click add. This is the most critical junction of your website. It is only through this page that the user will either stick to your website or move away from it for ever. Hence, it is essential to make it attractive. Provide in as much data the user will want to know, and not every thing and any thing to him.

Make sure that your landing page is not selling your product. And when I say not selling I mean not SELLING. It can always speak about the product and lead the user or searcher to another page from where he/ she can make the purchase.

What your landing page must do is talk about your product in order to attract your surfer. What ever your product offer, or discount or free gift is, must be liberally flashed on the landing page to tell your user what is different about your website products from the others.

Do not forget to take your surfer’s email id in the landing page, so that you can keep him in the loop. Ask for feed backs, or request to subscribe to newsletter or updates in order to get them to your database.